Thundertix helps live performance venues and the arts increase efficiency in the box office. We integrate all event management…
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
1,361 businesses
Ticketbud is an event ticketing and registration platform that's user friendly for first time organizers, while powerful and…
Capture, analyze and act on all of your customer data across every channel and every department. For all of your brands, all…
Ubermetrics is a leading media and data intelligence platform focused on research and development. Since 2021, ubermetrics is…
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Userful delivers a unifying platform for operational awareness and response. Userful infinityai enables anomaly and critical…
Established in San Francisco in 2009, with offices in Miami, Florida and madrid, Spain, userlytics is a state of the art global…
Usertesting helps organizations create exceptional customer experiences by making it easy to gather fast, human insights at…
We started with helping businesses get found, get chosen and get engagement online through our suite of software tools. Then, we…
Viafoura's community operating system (communityos) is the managed infrastructure 1000+ media brands rely on to build direct…
Videoask is an interactive video platform that helps high touch businesses and services automate and scale their one-on-one…
Videopeel™ is the premier remote video capturing enterprise platform for video testimonials, research, ugc, recruiting…
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The smart software for digital advertising display boards from viewneo takes advertising and smart retail to a new level 1…
Bitly is your all-in-one connections platform for short links, qr codes, and landing pages, all backed by powerful analytics. We…
Viralsweep is a premium viral marketing platform that can help supercharge our business growth. With our suite of apps, you can…
Acquired in 2022, vision6 is now a constant contact company. Vision6 by constant contact is an iso27001:2022 certified email &…
Technology is revolutionizing the future of marketing, but it also can create more work, more disruption and more complication…
Webengage is an advanced customer data and engagement platform helping consumer brands achieve higher lifetime value and…
Welcome to the webeo company page💜 Follow us for company updates (you might even get to see our some of our furry friends🐶) and…
At webinargeek, we empower businesses to expand their reach and connect with their target audience through innovative webinar…
Businesses struggle to keep pace with their competition and industry changes. Wizikey's modern-day approach helps businesses…
Showing 768 of 1,361 — 593 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.