Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

1,361 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

ThunderTix

Austin, Texas, United States

Thundertix helps live performance venues and the arts increase efficiency in the box office. We integrate all event management…

4.5 34 reviews

Ticketbud

Austin, Texas, United States

Ticketbud is an event ticketing and registration platform that's user friendly for first time organizers, while powerful and…

4.5 22 reviews

Ubermetrics

Berlin, Berlin, Germany

Ubermetrics is a leading media and data intelligence platform focused on research and development. Since 2021, ubermetrics is…

4.5 40 reviews

Unamo SEO

Warsaw, Mazovia, Poland

Social media monitoring & SEO monitoring Unamo provides the tools to let every team unleash their full potential. One platform…

4.5 27 reviews

UniSender

Moscow, Москва, Russia

Unisender is a №1 email and sms sending service in the cis region. Our clients send millions of emails using the service daily…

4.5 16 reviews

UpCity

Chicago, Illinois, United States

Upcity helps businesses find service providers they can trust. Our marketplace creates and empowers successful relationships…

4.5 52 reviews

Userlytics

Miami, Florida, United States

Established in San Francisco in 2009, with offices in Miami, Florida and madrid, Spain, userlytics is a state of the art global…

4.5 106 reviews Subscription

UserTesting

Bellevue, Washington, United States

Usertesting helps organizations create exceptional customer experiences by making it easy to gather fast, human insights at…

4.5 600 reviews

Via

Lehi, Utah, United States

We started with helping businesses get found, get chosen and get engagement online through our suite of software tools. Then, we…

4.5 56 reviews

Viafoura

Toronto, Ontario, Canada

Viafoura's community operating system (communityos) is the managed infrastructure 1000+ media brands rely on to build direct…

4.5 32 reviews

VideoAsk (by Typeform)

Barcelona, Catalonia, Spain

Videoask is an interactive video platform that helps high touch businesses and services automate and scale their one-on-one…

4.5 12 reviews

VideoPeel

Lehi, Utah, United States

Videopeel™ is the premier remote video capturing enterprise platform for video testimonials, research, ugc, recruiting…

4.5 20 reviews

vidiq

San Francisco, California, United States

Vidiq combines heart-led creator coaching with leading technology to unlock your true potential on YouTube. We provide an…

4.5 27 reviews Freemium

viewneo

Düsseldorf, Nordrhein-Westfalen, Germany

The smart software for digital advertising display boards from viewneo takes advertising and smart retail to a new level 1…

4.5 15 reviews

Vinneo

New York, New York, United States

Bitly is your all-in-one connections platform for short links, qr codes, and landing pages, all backed by powerful analytics. We…

4.5 646 reviews

ViralSweep

Boston

Viralsweep is a premium viral marketing platform that can help supercharge our business growth. With our suite of apps, you can…

4.5 25 reviews

Vision6

Northgate Cent, Queensland, Australia

Acquired in 2022, vision6 is now a constant contact company. Vision6 by constant contact is an iso27001:2022 certified email &…

4.5 13 reviews

Vya

Cincinnati, Ohio, United States

Technology is revolutionizing the future of marketing, but it also can create more work, more disruption and more complication…

4.5 14 reviews

WebEngage

Mumbai, Maharashtra, India

Webengage is an advanced customer data and engagement platform helping consumer brands achieve higher lifetime value and…

4.5 268 reviews

Webeo

Portsmouth, England, United Kingdom

Welcome to the webeo company page💜 Follow us for company updates (you might even get to see our some of our furry friends🐶) and…

4.5 42 reviews

WebinarGeek

Zoetermeer, Netherlands

At webinargeek, we empower businesses to expand their reach and connect with their target audience through innovative webinar…

4.5 148 reviews

Wizikey

India

Businesses struggle to keep pace with their competition and industry changes. Wizikey's modern-day approach helps businesses…

4.5 11 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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