Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

1,034 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Perx Platform

Singapore, Singapore

Perx technologies is the behavioural loyalty platform purpose-built for the bfsi industry. Where legacy loyalty systems reward…

4.0 3 reviews

Preferred Patron

Norhtfield, New Jersey

Preferred patron loyalty, llc. Is a leading provider of customer engagement software and loyalty programs throughout the United…

4.0 4 reviews Per user

PrintNow

Boston, Massachusetts, United States

Today, printnow offers the most flexible online editing technology for customizing print products via the internet. It automates…

4.0 1 reviews

Promoboxx

Boston, Massachusetts, United States

Promoboxx is a software platform with supporting services for brands to engage their independent retailers with brand-compliant…

4.0 10 reviews

Referral Rock

Alexandria, Virginia, United States

Turn your biggest fans into one of your best acquisition channels! With referral rock, you can build automated customer referral…

4.0 4 reviews Usage-based

Regpack

San Diego, California, United States

Register. Charge. Manage. Regpack is the all-in-one registration and payment platform that helps programs thrive. We empower you…

4.0 70 reviews Subscription

SuperPhone

Norwalk, Connecticut, United States

Established in 1989, reed's® is America's # 1 name in ginger and America’s best-selling ginger beer brand and innovator for…

4.0 1 reviews

Symend helps enterprises maximize collections effectiveness and optimize key metrics like recovery rates, liquidation rates, roll…

4.0 1 reviews

Taximail

Bangkok, Bangkok, Thailand

Taximail founder, mr. Phaiboon trikanjananun is a digital entrepreneur who founded a web development company. Through his…

4.0 1 reviews

WriterAccess

Boston, Massachusetts, United States

At writeraccess we know that you should create content that earns trust and drives sales. The fact is you need a steady stream of…

4.0 40 reviews

BrightInfo

Tel-Aviv

Brightinfo is a real time personalization engine. Our algorithm learns your website content and analyzes visitor behavior, then…

3.9 14 reviews

DTOX

Vienna Vienna, Austria

Linkresearchtools (lrt) is the global #1 real-time link protection & optimization platform for websites. We help clients recover…

3.9 12 reviews Subscription

FrescoData

Carlsbad, California, United States

Frescodata has a dedicated global data team responsible for data curation and data activation worldwide. This allows frescodata…

3.9 6 reviews

Klear

New York, New York, United States

Klear is now officially part of meltwater. We invite you to join us on this journey by following meltwater. Learn more about the…

3.9 1218 reviews

Lytics

Austin, Texas, United States

Contentstack’s data & insights (cdp) enables marketers to unify customer data, generate actionable insights, and orchestrate…

3.9 66 reviews

Oribi

Tel Aviv, Israel

Oribi brings the no-code revolution to the world of data collection and tagging, with its magic events technology. Oribi enables…

3.9 17 reviews

Vuelio Media and PR

London, England, United Kingdom

Vuelio helps organisations make their story matter by providing monitoring, insight, engagement and evaluation tools for…

3.9 11 reviews

Airship

San Francisco, California, United States

Airship is the only mobile-first customer experience platform that empowers brands to build unified cross-channel experiences and…

3.8 32 reviews

Alliant

Brewster, New York, United States

Alliant is the people-based data partner that helps marketers understand not only what consumers do, but why they do it. By…

3.8

Aprimo

Chicago, Illinois, United States

Aprimo's agentic content operations platform enables organizations to govern, automate, and scale content across the AI-powered…

3.8 45 reviews
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Showing 720 of 1,034 — 314 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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