Type

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

712 businesses

Account-Based Marketing Software 68Affiliate Marketing Software 78Attribution Software 43B2B Services Review Platforms 20Content Marketing Software 209Conversational Marketing Software 43Conversion Rate Optimization Software 183Customer Data Platforms (CDP) 91Customer Journey Analytics Software 51Demand Generation Software 713Digital Analytics Software 115Digital Signage Software 199Direct Mail Automation Software 36Email Deliverability Software 47Email Marketing Software 277Email Signature Software 36Email Template Builder Software 25Email Verification Software 73Event Management Software 686Gamification Software 23Inbound Call Tracking Software 76Local Marketing Software 78Location-Based Marketing Software 24Marketing Analytics Software 117Marketing Automation Software 190Marketing Resource Management Software 25Market Intelligence Software 43Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 165Other Marketing Software 394Personalization Engines 23Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 155Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 26SEO Software 274SMS Marketing Software 161Social Media Marketing Software 619Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 64User Research Software 56Webinar Software 42

Storyclash

Linz, Upper Austria, Austria

Storyclash has been acquired by kolsquare, Europe’s leading influencer marketing technology and a certified b corp. Two European…

5.0 4 reviews

Strutta

Vancouver, Canada

Strutta's industry leading technology connects brands with their target consumers through powerful social promotions. Our…

5.0 1 reviews

Textmunication

Pleasant Hill, California, United States

Since 2009 textmunication has been building an interactive messaging experience that uses the sms and mms infrastructure. It's…

5.0 1 reviews

Thanx

San Francisco, California, United States

Thanx is the leading loyalty and guest engagement platform built for restaurants. We help restaurant brands drive profitable…

5.0 2 reviews

Upshot.ai

Dallas, Texas, United States

Upshot.AI is a revolutionary customer engagement platform used by fortune 1000 companies such as amway, itc, cbs, uhg, and tenet…

5.0 4 reviews

Join 6000+ companies anonymously benchmarking their marketing and business KPIs. Know how you stack up and when metric changes…

5.0 2 reviews

VConfex

Noida, Uttar Pradesh, India

An all-in-one platform that offers robust virtual event hosting features including ticket sales, live streaming, live chat &…

5.0 2 reviews

Virbela

Remote

Virbela is an immersive technology company that’s redefining the workplace for global businesses with its virtual worlds and…

5.0 1 reviews

Vouch Insurance

San Francisco, California, United States

Insurance... Sounds slow, old-fashioned, and unexciting. Exactly. Insurance is broken, and it's failing fast-moving startups and…

5.0 1 reviews

AiTrillion

Claymont, Delaware, United States

Aitrillion is a sales and marketing automation platform built to grow e-commerce via powerful modules to maximize customer…

4.9 65 reviews

Angage

Paris, Île-De-France, France

We’ve been providing mobile apps for events since before you could Instagram them. Now we’ve created the best event tech…

4.9 9 reviews

Aritic

Bengaluru, Karnataka, India

Aritic platform is an unified automation platform. It includes AI agent, marketing automation, communication automation, sales…

4.9 41 reviews

Chekkit

Winnipeg, Canada

At chekkit, we empower businesses to attract more leads, convert them into sales, and nurture loyal, long-term customers. Our…

4.9 143 reviews

Clearscope

Austin, Texas, United States

Clearscope helps brands get discovered on Google, ChatGPT, and whatever's next

4.9 82 reviews

ContactPigeon

Paraskevi, Greece

Contactpigeon empowers retailers to build interactions that resonate deeply with their customers. By unifying real-time customer…

4.9 83 reviews

CPV Lab Pro

Bucharest Bucharest, Bucureşti, Romania

Cpv lab is a marketing tracker used to control and optimize all your marketing campaigns in one place, no matter the traffic…

4.9 5 reviews

CustomerLabs CDP

Willington New Castle, Delaware, United States

Customerlabs helps performance marketers transform the way they run ecommerce and lead generation campaigns through signal…

4.9 8 reviews

Digivizer

Sydney, New South Wales, Australia

What is the digivizer advantage? It’s the unique blend of data, insights and action at speed. Instantly empower your…

4.9 6 reviews

emlen

Berlin, Berlin, Germany

Emlen is the easiest way for sales managers and account executives to follow up smarter - through personalized, trackable digital…

4.9 12 reviews

Grata

New York, New York, United States

Grata is the leading AI-native market intelligence platform purpose-built for m&a. Now part of datasite, we bring proprietary…

4.9 15 reviews

Measured

Austin, Texas, United States

Measured is the AI-powered marketing effectiveness platform trusted by enterprise brands. Since 2017, leading marketers have used…

4.9 11 reviews

MediaHQ

Dublin, Ireland

Designed for PR and communications teams, mediahq is the all-in-one media contacts database and press release distribution…

4.9 11 reviews

Piggy

Maarssen, Lithuania

Piggy is your market leader for custom loyalty software. We roll out on-brand, specialized loyalty programs that are built around…

4.9 5 reviews

Qualified

San Francisco, California, United States

Qualified, alongside Salesforce, is helping usher B2B marketers into the era of agentic marketing with piper the AI SDR agent…

4.9 591 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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