Qoruz is an enterprise-grade creator collaboration platform. Qoruz makes it easy for brands to collaborate with the right…
4.2
10 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Recollective is the leading guided discovery platform with a simple mission: to help global brands and agencies bring the…
4.2
12 reviews
Redeye’s AI driven marketing automation platform, perfect for the B2C marketer, enables you to automate personalised…
4.2
66 reviews
Relay network is an innovator in how businesses communicate with their customers. We offer a content delivery channel that…
4.2
17 reviews
Retortal provides digital asset creation, management and publishing for the direct selling industry. Retortal has helped many of…
4.2
3 reviews
Scala solutions allow you to create audience engagement experiences by connecting networks of digital signs, kiosks, mobile…
4.2
28 reviews
About us: At sendsteps, we revolutionize the creation and delivery of educational content through cutting-edge AI technology. Our…
4.2
3 reviews
Freemium WordPress SEO plugin. Seopress is a powerful plugin to optimize your SEO, boost your traffic, improve social sharing…
4.2
12 reviews
Ninjacat is an AI-enabled data, analytics, and agent platform built for modern marketing teams. It connects hundreds of marketing…
4.2
258 reviews
Grow your business with a comprehensive suite of optimization, personalization, visual merchandising and SEO tools built for…
4.2
9 reviews
Showpass is an event technology platform built to produce and power better live experiences. We help organizers and venues sell…
4.2
42 reviews
Sugarai: the CRM that actually helps sellers sell. • B2B sellers know exactly where to focus, who to engage, and what to do next…
4.2
180 reviews
Swat.io is the social media management platform for professional teams that need to work reliably under pressure. Built for small…
4.2
69 reviews
You know the drill: hours spent manually pulling data from Google ads, Facebook, analytics, LinkedIn, and countless other…
4.2
23 reviews
Esri is the global market leader in geographic information system (gis) software, location intelligence, and mapping. Since 1969…
4.2
3 reviews
We are an innovative Austin-based communications-as-a-service company that builds technology to power scalable, personalized…
4.2
3 reviews
Running an a/b testing program is tricky. Whether your goal is to boost website conversion, reduce cart abandonment rate…
4.2
48 reviews
Web insights is the global leader in website visitor automation, helping B2B enterprise organizations capitalize on engaged…
4.2
8 reviews
Most marketing attribution tools tell you which clicks converted. Wicked reports tells you where your new customers actually came…
4.2
27 reviews
Act-on software provides the innovative marketing automation platform for marketers who think big and act boldly. As the last…
4.1
971 reviews
Owned by awin, shareasale's affiliate marketing platform empowers advertisers and publishers of all sizes to grow their business…
4.1
70 reviews
Campaign monitor helps businesses create beautiful, high-performing email campaigns. With powerful automation, segmentation, and…
4.1
680 reviews
Certain® provides the leading enterprise event automation solution that helps both data-driven marketers and event professionals…
4.1
45 reviews
Comscore (nasdaq: scor) is a global, trusted partner for planning, transacting and evaluating media across platforms. With an…
4.1
59 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.