Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

1,361 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Talon.One

Berlin, Berlin, Germany

Talon.one is the most powerful incentives engine, unifying loyalty, personalized promotions and offer management into a single…

4.6 19 reviews

Tango Card

Seattle, Washington, United States

Tango, bhn's rewards platform, transforms how businesses deliver rewards and incentives. We make rewards easy to send and awesome…

4.6 284 reviews

Tech tracker allows you to research 5 thousand technologies and products used on more than 180 million websites. As well as track…

4.6 12 reviews

TopicMojo

Newark

Topic mojo - your ultimate topic and question research tool. Uncover valuable insights into listener interests, preferences, and…

4.6 106 reviews

Tracksuit

Auckland

Beautiful, affordable & always-on brand tracking. Tracksuit is the common language for companies to measure and communicate the…

4.6 22 reviews

TrenDemon

Netanya, Israel

Trendemon is a web personalization & account-based marketing orchestration solution - A goal-based journey orchestration platform…

4.6 62 reviews

Truepush

Singapore, Singapore

Truepush is the most affordable browser push notification tool. Available for pwa, amp websites, WordPress, and Shopify plugins…

4.6 55 reviews

TXT180

St George, Utah, United States

Txt180 provide sms marketing and group text message software for small & large businesses. We are a SaaS platform that enables…

4.6 66 reviews

UseINBOX

Istanbul, İstanbul, Turkey

Inbox ile en basit hoş geldiniz mesajından karmaşık, çok aşamalı müşteri bağlılığı programlarına kadar tüm bağlılık…

4.6 100 reviews

User Interviews

New York, New York, United States

User interviews, now part of usertesting, gives you fast access to quality participants for 🧑💻 user research, 📊 market…

4.6 108 reviews

Viral content bee is a web based platform that utilizes a crowd-sourcing model to facilitate the generation of real social media…

4.6 14 reviews

VoilaNorbert

Territoire De Belfort, Bourgogne-Franche-Comté, France

Hi there! My name is norbert and I've been helping world leading companies with their email outreach strategy. Not only I found…

4.6 46 reviews

Vue.ai

Redwood City, California, United States

Vue.AI® is one of the world’s first general-purpose AI platforms that enables large enterprises around the world to build a wide…

4.6 51 reviews

Web CEO

Sheridan, Wyoming, United States

Webceo llc, founded in 2000, produces the world-famous webceo SEO platform with 24 tools and white-label functionality. As of…

4.6 83 reviews

Welcome is a webby award-winning webinar and content platform that enables modern marketers to seamlessly design, host, and…

4.6 12 reviews

Whitespark

Edmonton, Alberta, Canada

Ready to dominate local search? Whitespark provides complete local SEO solutions to help businesses and marketing agencies rank…

4.6 19 reviews Subscription

WiseStamp

New York, New York, United States

Wisestamp is an award-winning, enterprise-grade email signature management platform designed to scale with the needs of…

4.6 211 reviews Per user

Xtremepush

Reading, England, United Kingdom

* we believe that marketing and technology should be made accessible to everyone * What we do: -------------------- We build…

4.6 108 reviews

YesData

New Rochelle, New York, United States

Meet inchworm, an innovative automation tool that allows you to visit, connect, and message hundreds of profiles each day…

4.6 12 reviews

Yoast

Tehran

بهترین پلاگین سئو وردپرس پلاگین یواست #pluginyoast #پلاگین_یواست

4.6 119 reviews

Your own url shortener

4.6 14 reviews

Zagomail

Bordeaux

Zagomail is an email marketing and automation platform that helps e-commerce store owners, smbs, creators, marketers, and…

4.6 14 reviews

Zapnito

London, England, United Kingdom

Zapnito is a B2B community & knowledge hub that helps accelerate growth across the customer lifecycle. By streamlining fragmented…

4.6 15 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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