Majestic-12 ltd trades as majestic SEO to provide competitor backlinks intelligence to SEO specialists. We believe we are the…
4.3
67 reviews
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Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Marketsnare’s local marketing automation platform empowers marketers to efficiently scale local marketing programs across many…
4.3
5 reviews
Marmind is a leading international vendor of marketing resource management software designed to help global brands optimize…
4.3
55 reviews
Mention is the leading tool for brand and media monitoring, social listening and reputation management for enterprises and…
4.3
437 reviews
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We find your strongest customer voices and amplify their authentic human influence, giving your brand relevance and control in an…
4.3
53 reviews
Marketing analytics software for SEO, links, and brand • a vibrant online marketing community • resources for learning inbound…
4.3
472 reviews
Node is a private platform that allows brands to have their products sampled and promoted by hundreds of verified…
4.3
3 reviews
On24, a cvent company, is on a mission to help businesses bring their go-to-market strategy into the AI era and drive…
4.3
1009 reviews
Ontrack, a kldiscovery business, is the global leader in data recovery. Offering data management, disaster recovery, email…
4.3
At orlo, we're all about one thing: creating stronger and more resilient communities. But how do we do this? By building trust…
4.3
27 reviews
Paiger is built for recruitment teams who want to build pipeline, make more placements, and cut the admin. Paiger brings together…
4.3
4 reviews
Paytronix, an access group company, is a cloud-based digital guest engagement platform for the hospitality industry. Our…
4.3
2 reviews
We deliver enterprise-grade direct mail automation with automated workflows and deep integration & analytics--all in a…
4.3
5 reviews
At posthog, we're working to increase the number of successful products in the world. Until now, tools for building products have…
4.3
62 reviews
Anaplan is a leading AI-driven scenario planning and analysis platform designed to optimize decision-making in today’s complex…
4.3
13 reviews
Prezly is your dedicated CRM for PR. Manage your contacts, pitch journalists, and publish stories that get real coverage.
4.3
72 reviews
Swag pro (formerly printfection) is a swag management platform that simplifies the buying, managing, and distribution of swag and…
4.3
289 reviews
Recurpost is a powerful social media management tool that simplifies scheduling, automates posting, and maximizes engagement…
4.3
20 reviews
Relay42 is now supermetrics. All relay42 products and services are part of supermetrics as data activation. Together, we deliver…
4.3
512 reviews
Since resonate’s founding in 2008, the company has been driven by a simple but powerful idea: understanding people. Resonate…
4.3
17 reviews
Sms marketing software that makes business texting simple and powerful. We help marketing teams, sales professionals, and growing…
4.3
10 reviews
Sarv.com: revolutionising customer experience We believe communication is the backbone of every successful business. We empower…
4.3
2 reviews
Signal AI is a leading reputation and risk intelligence company helping business leaders make sense of the outside world. Our…
4.3
114 reviews
We believe SEO doesn't have to be mysterious. We want to make Google rankings transparent and easy to understand. That's why we…
4.3
16 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.