Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

1,034 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

ReferralCandy

Singapore, Singapore

We build easy to use, self serve software products that help small and medium businesses to grow and succeed. Referralcandy…

4.4 83 reviews

Releasd

London

Create compelling, complete PR reports. Ditch the slide decks, spreadsheets & screenshots. Demonstrate ROI in a fraction of the…

4.4 7 reviews

Remo Conference

Claymont Village Claymont, Delaware, United States

Remo conference helps creators, coaches, and event organizers create immersive online events! Users can learn and connect with…

4.4 231 reviews

ReportGarden

Wilmington, Delaware, United States

Reportgarden is a digital marketing reporting tool that allows a comprehensive performance analysis by providing a consolidated…

4.4 26 reviews Freemium

SaaSquatch

Kanata, Ontario, Canada

Yupiq is now referral saasquatch! Referralsaasquatch.com is the customer referral platform for subscription web companies…

4.4 39 reviews

Send2Press

Temecula, California, United States

Send2press newswire, a press release distribution service, provides affordable effective press release writing, targeted news…

4.4 14 reviews

Sitechecker

Tallinn

Monitor all important SEO metrics for dozens of sites in one dashboard. Without any additional fees for invited users and data…

4.4 23 reviews Subscription

Stormly

Amsterdam, Noord-Holland, Netherlands

Stormly helps ecommerce brands turn analytics into action. Most dashboards show what happened. Stormly shows what to do next. We…

4.4 14 reviews

Terminus ABM Platform

Atlanta, Georgia, United States

Terminus is now part of demandscience - please visit demandscience: https://www.LinkedIn.com/company/demandscience/ Demandscience…

4.4 433 reviews

Tripleseat

Concord, Massachusetts, United States

Tripleseat is the leading event management software for venues, built for hospitality by hospitality. Trusted by over 20,000…

4.4 275 reviews

Unbounce

Vancouver, British Columbia, Canada

Unbounce is the leading landing page platform for building, testing, and optimizing high-converting pages. Trusted by over 15,000…

4.4 346 reviews

Unstack

Boston

Unstack delivers personalization and shoppable content for ecommerce brands to grow their businesses faster. Bring customer data…

4.4 22 reviews

User.com

Paris

Part of positive’s digital marketing ecosystem, positive user is a full-stack marketing automation platform that helps businesses…

4.4 38 reviews

Vable

London, England, United Kingdom

Vable is an information management platform that enables you to aggregate, filter, and deliver customized content to the people…

4.4 6 reviews

Vero is a customer engagement platform built for B2C and B2B product-led teams. Marketers use vero to send email, iOS/Android…

4.4 27 reviews

Zeotap CDP

Berlin, Berlin, Germany

Founded in 2014, zeotap is the AI-powered customer data platform that helps enterprises unlock the true value of their customer…

4.4 49 reviews

AdStage

San Francisco, California, United States

We're an sf based SaaS company dedicated to getting marketers information so they can make the best decisions possible (when it…

4.3 95 reviews

Blueshift

San Francisco, California, United States

Blueshift, headquartered in San Francisco, enables brands to automate and personalize engagement across every marketing channel…

4.3 215 reviews

Carro

Irvine, California, United States

Vyrl is a community of creators and tastemakers collaborating with brands to share products & experiences that they love.

4.3 6 reviews

CB Insights

New York, New York, United States

Cb insights is the leader in predictive intelligence on private companies-turning exclusive data on millions of firms into early…

4.3 14 reviews
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Showing 528 of 1,034 — 506 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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