Type

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

712 businesses

Account-Based Marketing Software 68Affiliate Marketing Software 78Attribution Software 43B2B Services Review Platforms 20Content Marketing Software 209Conversational Marketing Software 43Conversion Rate Optimization Software 183Customer Data Platforms (CDP) 91Customer Journey Analytics Software 51Demand Generation Software 713Digital Analytics Software 115Digital Signage Software 199Direct Mail Automation Software 36Email Deliverability Software 47Email Marketing Software 277Email Signature Software 36Email Template Builder Software 25Email Verification Software 73Event Management Software 686Gamification Software 23Inbound Call Tracking Software 76Local Marketing Software 78Location-Based Marketing Software 24Marketing Analytics Software 117Marketing Automation Software 190Marketing Resource Management Software 25Market Intelligence Software 43Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 165Other Marketing Software 394Personalization Engines 23Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 155Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 26SEO Software 274SMS Marketing Software 161Social Media Marketing Software 619Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 64User Research Software 56Webinar Software 42

Drips

Akron, Ohio, United States

Drips helps companies engage with their consumers more effectively. How do we do it? Through an AI-powered, conversational…

4.0 1 reviews

Email Hippo

Launceston, England, United Kingdom

Email hippo provides fast, accurate and secure email verification software, accessed via web app or API. Check a list of up to…

4.0 6 reviews

EmailLabs

Poznań, Greater Poland, Poland

Emaillabs was created for those who have a system that generates e-mails. Whether you have a store, billing, accounting, CRM…

4.0 2 reviews

Emma

Nashville, Tennessee, United States

Emma exists to bring clarity and simplicity to email. We help teams of all sizes design beautiful, on-brand messages, personalize…

4.0 512 reviews

Engage Software

Wirral, England, United Kingdom

D2i systems are an award-winning, specialist software development house providing event management software, event registration…

4.0 2 reviews

e-shot

Epsom, England, United Kingdom

E-shot™ is the simple and secure communication platform trusted by the public sector to deliver highly effective email and sms…

4.0 12 reviews

Event Temple

Vancouver, British Columbia, Canada

Event temple is a sales and catering software company based in Vancouver, bc, Canada. We specialize in helping hotels and venues…

4.0 1 reviews

EX.CO

New York, New York, United States

Ex.co is the smarter video technology, harnessing the power of machine learning to maximize revenue across every screen-web…

4.0 15 reviews

FireText

Penryn, England, United Kingdom

98% of every sms message is read and firetext make sms marketing easy and accessible for every business. Whether you are an…

4.0 1 reviews

Fluent

New York, New York, United States

Fluent, inc. (nasdaq: flnt) is a commerce media solutions provider connecting top-tier brands with highly engaged consumers…

4.0 1 reviews

Influential

Las Vegas, Nevada, United States

Influential is the global leader in influencer marketing, founded in 2013, and is the only influencer company that is a preferred…

4.0 2 reviews

Limelight Platform

Toronto, Ontario, Canada

Limelight platform is an experiential marketing platform that empowers brands and agencies to capture, manage, and measure…

4.0 1 reviews

Mediahawk

Milton Keynes, England, United Kingdom

Which marketing campaigns and sources generate phone calls and sales? Mediahawk is the market leader in call tracking and…

4.0 4 reviews

NewZapp

Exeter, England, United Kingdom

Founded 1998: newzapp's managing director decided to bring his web solutions ideas to life whilst a student at the university of…

4.0 2 reviews

PrintNow

Boston, Massachusetts, United States

Today, printnow offers the most flexible online editing technology for customizing print products via the internet. It automates…

4.0 1 reviews

Snipp Promotions and Loyalty Platform

Phoenix, Arizona, United States

Snipp is how brands drive actions, prove performance, and unlock insights across consumer and channel marketing strategies. Using…

4.0 6 reviews

SuperPhone

Norwalk, Connecticut, United States

Established in 1989, reed's® is America's # 1 name in ginger and America’s best-selling ginger beer brand and innovator for…

4.0 1 reviews

Taximail

Bangkok, Bangkok, Thailand

Taximail founder, mr. Phaiboon trikanjananun is a digital entrepreneur who founded a web development company. Through his…

4.0 1 reviews

WriterAccess

Boston, Massachusetts, United States

At writeraccess we know that you should create content that earns trust and drives sales. The fact is you need a steady stream of…

4.0 40 reviews

Acquia Marketing Cloud

Boston, Massachusetts, United States

Acquia empowers ambitious digital innovators to craft the most productive, frictionless digital experiences that make a…

3.9 79 reviews

BrightInfo

Tel-Aviv

Brightinfo is a real time personalization engine. Our algorithm learns your website content and analyzes visitor behavior, then…

3.9 14 reviews

Lytics

Austin, Texas, United States

Contentstack’s data & insights (cdp) enables marketers to unify customer data, generate actionable insights, and orchestrate…

3.9 66 reviews

Oribi

Tel Aviv, Israel

Oribi brings the no-code revolution to the world of data collection and tagging, with its magic events technology. Oribi enables…

3.9 17 reviews
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Showing 504 of 712 — 208 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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