We deliver for small businesses with powerful tools to simplify and amplify digital marketing. Whether it's driving sales…
4.0
5197 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Emma exists to bring clarity and simplicity to email. We help teams of all sizes design beautiful, on-brand messages, personalize…
4.0
512 reviews
The Salesforce native attribution modeling and funnel measurement solution for marketing operations. Great stories start with…
4.0
134 reviews
Getting together with real people in real life makes powerful things happen. Side hustles become careers, ideas become movements…
4.0
59 reviews
Register. Charge. Manage. Regpack is the all-in-one registration and payment platform that helps programs thrive. We empower you…
4.0
70 reviews
Subscription
Our marketing platform helps you win customers, improve engagement, and grow revenue. Explore marketing software solutions from…
4.0
1425 reviews
Uptempo: the enterprise platform for marketing management. Empowers leaders and teams with centralized command over every program…
4.0
127 reviews
Acquia empowers ambitious digital innovators to craft the most productive, frictionless digital experiences that make a…
3.9
79 reviews
PR newswire, a cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate…
3.9
751 reviews
Discourse is a powerful community platform that enhances online communication by combining the power of long-form discussion with…
3.9
60 reviews
Superinterns.com brings virtual interns and business together. We help businesses grow successfully with interns and help interns…
3.9
53 reviews
Klear is now officially part of meltwater. We invite you to join us on this journey by following meltwater. Learn more about the…
3.9
1218 reviews
Contentstack’s data & insights (cdp) enables marketers to unify customer data, generate actionable insights, and orchestrate…
3.9
66 reviews
3.9
603 reviews
Sprinklr is the definitive, AI-native platform for unified customer experience management (unified-cxm), empowering brands to…
3.9
60 reviews
Click is the only complete marketing technology solution that is natively integrated with Microsoft dynamics CRM. Our top-rated…
3.8
212 reviews
We believe every business deserves great marketing. Outboundengine helps businesses grow by making online marketing simple and…
3.8
150 reviews
E.g of services: https://www.YouTube.com/watch?v=hw5z5ds8wiu
3.8
135 reviews
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3.8
72 reviews
Percolate is now part of the seismic enablement cloud. Seismic acquired percolate in 2019. Give them a follow at @seismic for the…
3.7
72 reviews
Campaigner offers a robust marketing automation platform for sending email and sms marketing messages, either separately or…
3.6
122 reviews
Campaigner offers a robust marketing automation platform for sending email and sms marketing messages, either separately or…
3.6
122 reviews
Capterra is the #1 destination for organizations to find the right software and services, with 100,000+ solutions across 900…
3.6
95 reviews
Based out of Vancouver, british columbia, wishpond is a provider of marketing-focused online business solutions. Wishpond's…
3.6
143 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.