As brands have become publishers, the digital world has become the most important distribution channel. The brightedge content…
4.4
379 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Cakemail's mission is to spark, cultivate, and measure interactions between businesses and their customers. Our app and API make…
4.4
23 reviews
The callfire family of brands are leading providers of easy-to-use, self-service text and voice marketing solutions for thousands…
4.4
84 reviews
Improve audience engagement, inform editorial decisions, and increase readership. Chartbeat delivers real-time analytics, content…
4.4
59 reviews
On February 21, 2022, movable ink acquired coherent path.
4.4
10 reviews
Content is the connective tissue between brands and consumers throughout the buying journey. Power engaging influencer…
4.4
65 reviews
Manage event space easier than ever Cvent Event Diagramming (formerly Social Tables) is a collaborative event design platform…
4.4
141 reviews
Email marketing made easy. Welcome to cyberimpact, a Canadian email marketing solution designed to make your life easier. With…
4.4
11 reviews
Dcatalog is the all-in-one digital catalog platform that automates catalog creation, transforming your product data into…
4.4
12 reviews
Delivra, a redbrick company, is a sophisticated email platform that designs custom solutions to help marketers and agencies…
4.4
74 reviews
Desygner.com offers a versatile SMB marketing and design solution, allowing businesses to create, control, and distribute…
4.4
8 reviews
Dialog insight is a customer engagement platform that empowers businesses to generate more customer touchpoints and build brand…
4.4
10 reviews
Drift is the leading conversational marketing platform. With drift on your website, you can turn your traffic into qualified…
4.4
825 reviews
Build brand love 🖤 with our marketing automation platform.
4.4
452 reviews
Mastercard dynamic yield helps businesses deliver digital customer experiences that are personalized, optimized, and…
4.4
99 reviews
All the email marketing and delivery tools you need to communicate with your customers. Built especially with small and medium…
4.4
190 reviews
Eventzilla is a leading cloud-based event registration & marketing platform with thousands of users worldwide. We make it easy…
4.4
138 reviews
Are you tired of doing the same boring webinar over and over again for people who don't even show up? With ewebinar, you can run…
4.4
10 reviews
Experiture empowers businesses to harness the full potential of their customer data for marketing through our leading-edge…
4.4
6 reviews
Gaggleamp is an employee advocacy platform built to help you drive real business outcomes. We make it easy for marketing and…
4.4
230 reviews
At gainsight, our mission is to be living proof you can win in business while being human first. Gainsight, the world’s leading…
4.4
164 reviews
Per user
Discover getsitecontrol: a powerful website popup maker & email marketing suite. Using Shopify? Try aurora - a deeply…
4.4
17 reviews
Usage-based
Giftbit is a no-cost platform and API that allows businesses to send digital gift cards and prepaid cards easily, and everywhere…
4.4
11 reviews
At guidebook, we believe that great events and experiences are built on seamless communication and engagement. Our easy-to-use…
4.4
133 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.