Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

506 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Sugar Market

San Francisco, California, United States

Sugarai: the CRM that actually helps sellers sell. • B2B sellers know exactly where to focus, who to engage, and what to do next…

4.2 180 reviews

Swat.io

Vienna, Wien, Austria

Swat.io is the social media management platform for professional teams that need to work reliably under pressure. Built for small…

4.2 69 reviews

Synup

Miami, United States

Trend is a curated marketplace of creators and brands. We help brands source high quality custom content. We love working with…

4.2 144 reviews

TUNE

Berlin, Berlin, Germany

Tune's flexible affiliate marketing platform is designed for advertisers who want to build affiliate programs around their unique…

4.2 115 reviews

YAMM

Luxembourg, Luxembourg, Luxembourg

Send mass emails with gmail. Increase your chances of reaching the primary inbox. Track results in real-time directly from Google…

4.2 74 reviews Freemium

Act-On

Portland, Oregon, United States

Act-on software provides the innovative marketing automation platform for marketers who think big and act boldly. As the last…

4.1 971 reviews

Awin

Chicago, Illinois, United States

Owned by awin, shareasale's affiliate marketing platform empowers advertisers and publishers of all sizes to grow their business…

4.1 70 reviews

Business Wire

San Francisco, California, United States

Business wire, a berkshire hathaway company, has been the global leader in press release distribution and regulatory disclosure…

4.1 183 reviews

BuzzStream

Austin, Texas, United States

Buzzstream is an influencer outreach CRM and influencer search engine that helps SEO and PR teams build quality relationships…

4.1 161 reviews

Campaign Monitor

Nashville, Tennessee, United States

Campaign monitor helps businesses create beautiful, high-performing email campaigns. With powerful automation, segmentation, and…

4.1 680 reviews

Comscore

Reston, Virginia, United States

Comscore (nasdaq: scor) is a global, trusted partner for planning, transacting and evaluating media across platforms. With an…

4.1 59 reviews

Dyspatch

San Francisco, California, United States

Empower your team to create, innovate, and grow with the dyspatch email builder. Dyspatch is an industry-leading solution for…

4.1 92 reviews Subscription

Evite

Los Angeles, California, United States

Evite exists to make gathering feel possible. We're the original digital invite-built not just to collect rsvps, but to handle…

4.1 63 reviews

Factiva

New York, New York, United States

Dow jones is a global provider of news and business information, delivering content to consumers and organizations around the…

4.1 54 reviews

GlobeNewswire

El Segundo, California, United States

Marketwired is now globenewswire by notified. Marketwired was a newswire service and distributor of company press releases…

4.1 84 reviews

KickFire

San Jose, California, United States

Located in the heart of Silicon Valley, visistat has been the leader in sales automation since 2005. We are a marketing persons…

4.1 86 reviews Quote-based

Marchex

Seattle, Washington, United States

Marchex harnesses the power of AI and conversational intelligence to provide actionable insights aligned with prescriptive…

4.1 182 reviews

MessageGears Platform

Atlanta, Georgia, United States

Messagegears is the data activation and engagement platform that helps enterprises harness their data by streamlining the tech…

4.1 68 reviews

NewsHQ

San Francisco, California, United States

Business wire, a berkshire hathaway company, has been the global leader in press release distribution and regulatory disclosure…

4.1 183 reviews

AeroLeads

San Francisco

Find business emails, personal emails, and phone numbers of anyone with aeroleads https://aeroleads.com 🚀 Aeroleads has one of…

4.0 59 reviews

Ceros

New York, New York, United States

Ceros is the no-code content creation platform for B2B interactive content. Build immersive experiences that stop the scroll…

4.0 58 reviews

ClickMeeting

Gdansk, Pomerania, Poland

Clickmeeting is a browser-based platform for hosting webinars and training sessions. Since the platform is browser-based…

4.0 202 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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