Dscout is a research technology company that helps the world's best-known brands understand how people actually think and behave…
4.6
29 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
The #3 employee advocacy platform* Brand-approved, ready-to-share content at your employees' fingertips. Content distribution via…
4.6
399 reviews
Eclincher is an all-in-one AI-powered digital marketing and social media management platform designed to help businesses…
4.6
408 reviews
Engagebay offers innovative AI-powered marketing and sales tools designed for small to medium-sized businesses. It helps you…
4.6
189 reviews
Engagez (engagez.com) is an industry-leading B2B digital engagement platform for immersive virtual events, webinars, and…
4.6
44 reviews
Eventfuel, has a solution of web and mobile based apps to help corporate event planners to engage and interact with attendees, to…
4.6
14 reviews
Eventmobi’s event management software solution makes it easy for organizers to plan, promote, monetize, and deliver engaging…
4.6
200 reviews
Email signatures, sorted. We started exclaimer over 20 years ago to fix how businesses manage employee email signatures. Two…
4.6
789 reviews
We’re an it company. Our software helps ecommerce around the world sell more using marketing automation across email, sms…
4.6
49 reviews
Ezyinsights is the fastest news gathering tool for newsrooms and journalists. We help publishers around the world save time, grow…
4.6
12 reviews
Factors is a demand generation platform that uses AI agents to help you combine diverse intent signals, segment accounts, and…
4.6
47 reviews
For publishers, editorial teams, and marketers managing multiple newsletters, manual production is a hidden cost that drains time…
4.6
19 reviews
Do more with data! We help businesses drive growth by delivering data analytics and AI solutions that matter. Our technical…
4.6
93 reviews
Fortifi is a complete end-to-end cloud based business platform making billing, marketing and support seamless, scalable and…
4.6
10 reviews
Glockapps software is a privately held company that offers multiple email marketing solutions to help businesses reach the inbox…
4.6
11 reviews
Subscription
Gosquared is the original real-time website analytics tool. The simple, privacy-focused alternative to Google analytics. Many…
4.6
73 reviews
Grade.us is the #1 white-label review management and marketing platform for marketers, consultants, agencies, and SEO…
4.6
142 reviews
Per user
Grenadine event software is a global online SaaS for event managers and planners. Grenadine offers a suite of professional event…
4.6
10 reviews
Create meaningful marketing reports & dashboards 📈 for your clients || reporting software for digital agencies Visualize &…
4.6
22 reviews
Hey there! 👋 we’re heymarket. We believe a great conversation has the power to start, strengthen, and grow relationships between…
4.6
266 reviews
Hightouch makes it easy to collect, prepare, and sync your data into any ad platform, CRM, email tool and more. No engineering…
4.6
206 reviews
The go-to marketing platform for event promoters. Hive gives you the ability to easily create revenue-generating campaigns built…
4.6
22 reviews
Hookle is an AI-powered SaaS company transforming marketing for the world’s smallest businesses. Our mission is to democratize…
4.6
12 reviews
Freemium
Hull was acquired by bird on March 30th, 2021
4.6
41 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.