Salesfire combines AI and customer data to help businesses identify more shoppers, deliver highly accurate retargeting, and…
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Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Scale AI visibility. Drive real ROI. Semji is the AI-first solution designed for enterprise and mid-market marketing teams…
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Fullthrottle.AI® is the adtech easy button. Our platform combines AI-powered identity resolution, omnichannel campaign…
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Textmagic is the operational messaging platform trusted by over 30,000 companies worldwide that brings all business communication…
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Let your customers tell your story. With olapic, you can collect, curate, create and activate visual content, driving brand…
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Https://chromewebstore.Google.com/detail/amblopokdajebnmbjcfdhgmncdgnhdem
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Nyris is a visual search platform that gives people a more natural way to find what they are looking for. With nyris, companies…
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Sparkpost is the industry’s most trusted email optimization platform. Sparkpost helps senders reliably reach the inbox with…
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Drive customer loyalty & grow your business with the stamp me platform. Stamp me allows you to easily set up a digital loyalty…
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42gears is a leading, gartner-recognized unified endpoint management solution provider. 42gears' uem solution, suremdm, helps…
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Sales teams waste too much time on repetitive admin tasks. Surfe handles everything before the phone call - identifying target…
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Talkiq helps businesses understand and take action on the most important insights from every voice conversation with their…
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The cirqle is a performance marketing platform for advertisers to power creator programs that drive sales and revenue.
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Tokinomo is the ultimate robot for in-store experiential marketing campaigns. Using a unique combination of technologies…
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Spokes digital is the world's largest data-driven full-service cannabis digital marketing agency working with top brands across…
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Founded in 2013 by military veterans, unite us is the nation’s premier technology provider for integrating health and…
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Vbo tickets is the developer of the world’s most protected, proven, and powerful white label event ticketing SaaS platform…
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Verbolia is the scalable traffic acquisition platform that bridges the gap between your e-commerce and the evolving world of…
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Visionbox.it, ecosistema digital signage. Progettiamo e sviluppiamo soluzioni tecnologiche Per la trasformazione digitale…
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Sophisticated software with high quality is our dna. Since our founding in 1990, we have pursued the goal of providing our…
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Workbooks is a CRM SaaS platform used by growing companies to run their business and engage effectively with their customers…
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Zeetings is the cloud-based presentation platform that transforms your audience from passive viewers into active participants…
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.