Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

1,361 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Brybe

Los Angeles

Brybe, inc. Is disrupting the digital creator industry by democratizing influencer marketing and freelancer services with brybe…

4.6 21 reviews

BulkSMS.com

Century City, Western Cape, South Africa

Bulksms.com is a leading sms messaging service provider offering two-way sms communications. The bulksms gateway reaches across…

4.6 221 reviews

BuzzBuilder

None, Piemonte, Italy

Buzzbuilder gives both salespeople and marketers a smarter way to connect with potential buyers, generate interest, and drive new…

4.6 16 reviews

CallRail Call Tracking

Atlanta, Georgia, United States

Callrail is the lead engagement platform that makes it easy for businesses to attract more leads, convert more customers, and…

4.6 1217 reviews

Canapii

Singapore, Singapore

Canapii’s award-winning event management platform is designed for organizations of all sizes to deliver unique and engaging…

4.6 158 reviews

Captavi Platform

Sugar Land, Texas, United States

Captavi™ (www.captavi.com). Captavi platform digital marketing platform = one tool to rule SaaS CMS + mobile web app development…

4.6 18 reviews

Captiv8

San Francisco, California, United States

Captiv8 has been integrated into influential. Follow influential for all future updates and announcements!

4.6 225 reviews

Charm.io

New York

Charm.io is the world’s most comprehensive dataset on ecommerce brands, tracking critical performance metrics for every…

4.6 10 reviews

CheckPoint

Vancouver, Canada

Founded in 2017 in Vancouver, Canada, fobi is a leading AI and data intelligence company that provides businesses with real-time…

4.6 14 reviews

ClearView Social

Buffalo, New York, United States

Clearview social is the leading employee advocacy platform created to help companies increase revenue through more effective and…

4.6 189 reviews

ClickBank

Boise, Idaho, United States

We're hiring! Clickbank® is the world leader in performance marketing of digital products, with over six million clients and…

4.6 16 reviews

Colabo

San Carlos, California, United States

Post-covid reality requires organizations to accelerate their digital transformation with a fraction of the resources (digital…

4.6 11 reviews

ContentStudio

Claymont, Delaware, United States

We built contentstudio for the people behind the posts, the ones juggling 10 tabs, last-minute changes, and never-ending to-dos…

4.6 327 reviews

ContentStudio

Claymont, Delaware, United States

We built contentstudio for the people behind the posts, the ones juggling 10 tabs, last-minute changes, and never-ending to-dos…

4.6 327 reviews

ConvertCart

Bengaluru, India

Convertcart helps online businesses deliver outstanding experiences to customers throughout their journey-build lasting relations…

4.6 23 reviews

Cordial

San Diego, California, United States

Cordial automates billions of data-driven, cross-channel messages to create lifetime customer connections for leading companies.

4.6 44 reviews

Core-apps

Charlotte

A virtual expo (feb. 16-17, 2021) with the goal of strengthening manufacturing supply chains - upstream & downstream - across the…

4.6 18 reviews

CorporateGift.com

Tenafly, New Jersey, United States

The leading platform to manage ongoing gifting programs. Shop, store, and set up everything once, then drive employee engagement…

4.6 22 reviews

CoverageBook

Eg, France

Over 12,000 agency and in-house public relations professionals across 40 countries trust coveragebook to easily showcase & share…

4.6 171 reviews

Creator.co

Vancouver, British Columbia, Canada

The all-in-one platform to scale influencer and affiliate marketing campaigns. It is incredibly time consuming and difficult for…

4.6 11 reviews

Curator.io

Sydney, New South Wales, Australia

Curator.io is a free, brandable social media aggregator with offices in California and Sydney. Curator pulls together your media…

4.6 10 reviews

DataMyth

Middletown, Delaware, United States

Datamyth is a SaaS-based reporting analysis platform that helps digital marketers track, improve, and optimize campaign…

4.6 26 reviews

Dragon Metrics

Hong Kong, Hong Kong

Dragon metrics is the first truly global SEO platform, with all tools you need to measure performance, conduct research, automate…

4.6 27 reviews
View more RevAgents

Showing 456 of 1,361 — 905 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

Looking for marketing software?

Tell us what you need and we will shortlist providers for you.

We will only use your details to make this introduction.