Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

1,034 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Sendoso

San Francisco, California, United States

Sendoso is the gifting and direct mail platform that helps revenue teams 6x second call rates, double win rates and close deals…

4.5 872 reviews

seoClarity

Chicago, Illinois, United States

Seoclarity is the natural search insights and content optimization platform that helps brands connect with customers in the…

4.5 90 reviews

Skykit

Minnetonka, Minnesota, United States

Transform and scale your communications with the skykit digital signage platform. Engage employees and customers. Attract new…

4.5 39 reviews

SMS Gateway Hub

Indore, Madhya Pradesh, India

#1 business sms product with over 65,000 enterprise customers. Whether you are a local grocery shop sending 20 messages or a…

4.5 1 reviews Quote-based

SnapStream

Houston, Texas, United States

Snapstream is how news media, entertainment, government, and academic organizations harness the power of tv moments. With…

4.5 35 reviews

SocialPilot

Lewes, Delaware, United States

Founded in 2014 by jimit bagadiya and tejas mehta, socialpilot helps marketing agencies, brands, and businesses of all sizes…

4.5 458 reviews

Social Seeder

Vilvoorde, Vlaanderen, Belgium

Social seeder allows you to turn your employees into powerful brand ambassadors, enhancing not only your brand's reach but also…

4.5 11 reviews

Social Syndication Hub

Menlo Park, California, United States

Founded in 2004, simplefeed connects leading companies with their customers and prospects using content syndication. The…

4.5 2 reviews

Sortlist

Wavre, Wallonie, Belgium

Sortlist is the marketplace where companies find, match and hire expert teams: from it to creative and marketing. Every year…

4.5 1 reviews

SparkToro

Seattle, Washington, United States

Sparktoro exists to help entrepreneurs, marketers, and product folks of all stripes uncover the publications and people that…

4.5 10 reviews

Splash

New York, New York, United States

Splash, part of the cvent suite of solutions, is a global event marketing technology company that empowers everyone within an…

4.5 247 reviews

SwagUp

Piscataway, New Jersey, United States

Swagup is the API-first, full-service platform that empowers HR, marketing, sales, and ops teams to design, automate, and ship…

4.5 77 reviews Freemium

Switchfly

Denver, Colorado, United States

The current experience of booking, managing, and delivering travel just doesn’t fly. That’s why organizations and their people…

4.5 1 reviews

Synerise

Krakow, Lesser Poland Voivodeship, Poland

Cutting-edge AI-driven infrastructure tailored for collecting, analyzing, and interpreting behavioral data. By leveraging the…

4.5 1 reviews

Talkable

San Francisco, California, United States

Talkable is the leading referral marketing and customer loyalty platform for ecommerce, powering referral and loyalty programs…

4.5 29 reviews

Taylor

North Mankato, Minnesota, United States

Taylor provides a diverse set of products, services and technologies to power the potential of the world’s leading brands. Using…

4.5 2 reviews

Ticketbud

Austin, Texas, United States

Ticketbud is an event ticketing and registration platform that's user friendly for first time organizers, while powerful and…

4.5 22 reviews

Trackonomics

Bs, England, United Kingdom

At trackonomics, we’re passionate about innovating affiliates and moving the industry forward. Scaling affiliate marketing…

4.5 1 reviews

TradeTracker

Almere, Flevoland, Netherlands

Tradetracker.com brings together the online community’s best and brightest: working together towards the common goal of enhancing…

4.5 3 reviews

Unless

Amsterdam, Netherlands

Most AI for customer experience does too little or too much. Helpdesk chatbots cap out at ticket deflection, while autonomous…

4.5 5 reviews

Upline

Munich, Germany

Upline ist eine Software Suite zur Verwaltung und Abrechnung von dezentralen oder ausgegliederten Vertriebsstrukturen wie sie in…

4.5 1 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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