Contactmonkey is an internal email software that integrates with outlook, gmail, Microsoft teams, HRIS, and sms, allowing…
4.3
50 reviews
Type
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
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Customerglu is a plug-and-play gamified customer engagement and retention platform. It enables brands to create interactive user…
4.3
4 reviews
Create personalized customer journeys that engage and convert with our versatile customer engagement platform. Scale, flex, and…
4.3
147 reviews
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4.3
37 reviews
SAP engagement cloud (formerly SAP emarsys) helps organizations power unique engagement by connecting real-time customer insights…
4.3
359 reviews
Facelift is a multiple certified software solution with all components for professional social media marketing on enterprise…
4.3
23 reviews
Friendbuy is the go-to platform for e-commerce businesses looking to supercharge their growth through referral and loyalty…
4.3
25 reviews
Gelato aims to empower the transition from central mass production to local, on-demand production, a smarter, faster, and greener…
4.3
4 reviews
Heap is a digital insights platform that enables fast-moving digital teams to understand and improve digital experiences. We…
4.3
838 reviews
Heepsy has consolidated its position as one of the leading players in the influencer marketing space. Based in bilbao, Spain…
4.3
16 reviews
Hotjar, a contentsquare company, gives teams access to product experience insights, which shows them how users behave, and what…
4.3
270 reviews
Indicative is a product analytics platform headquartered in New York, ny with a satellite office in Los Angeles, CA, and a…
4.3
126 reviews
Kwanzoo provides a signal-based pipeline growth platform both directly to B2B and b2b2c brands and as a white label solution that…
4.3
4 reviews
Dealfront announced it will unify under the leadfeeder brand, repositioning the company as a lead generation platform built…
4.3
673 reviews
Lead forensics is the software that reveals the identity of your anonymous website visitors, turning them into actionable…
4.3
668 reviews
Local measure is now zendesk for contact center! Follow us at @zendesk for the latest on AI-powered voice, boosted agent…
4.3
10 reviews
At loyaltylion, we help Shopify brands drive profitable growth by turning loyalty into a differentiated customer experience - not…
4.3
72 reviews
Marmind is a leading international vendor of marketing resource management software designed to help global brands optimize…
4.3
55 reviews
Marketing analytics software for SEO, links, and brand • a vibrant online marketing community • resources for learning inbound…
4.3
472 reviews
Node is a private platform that allows brands to have their products sampled and promoted by hundreds of verified…
4.3
3 reviews
On24, a cvent company, is on a mission to help businesses bring their go-to-market strategy into the AI era and drive…
4.3
1009 reviews
Ontrack, a kldiscovery business, is the global leader in data recovery. Offering data management, disaster recovery, email…
4.3
At orlo, we're all about one thing: creating stronger and more resilient communities. But how do we do this? By building trust…
4.3
27 reviews
Paytronix, an access group company, is a cloud-based digital guest engagement platform for the hospitality industry. Our…
4.3
2 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.