Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

506 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Elastic Email

Szczecin, West Pomerania, Poland

All the email marketing and delivery tools you need to communicate with your customers. Built especially with small and medium…

4.4 190 reviews

Eventbrite

New York, New York, United States

The consortium for sustainable urbanization promotes a better understanding of the role of resilient design in the planning of…

4.4 743 reviews

Eventzilla

Dublin, Ohio, United States

Eventzilla is a leading cloud-based event registration & marketing platform with thousands of users worldwide. We make it easy…

4.4 138 reviews

GaggleAMP

Beaverton, Oregon, United States

Gaggleamp is an employee advocacy platform built to help you drive real business outcomes. We make it easy for marketing and…

4.4 230 reviews

Gainsight PX

San Francisco, California, United States

At gainsight, our mission is to be living proof you can win in business while being human first. Gainsight, the world’s leading…

4.4 164 reviews Per user

Guidebook

San Francisco, California, United States

At guidebook, we believe that great events and experiences are built on seamless communication and engagement. Our easy-to-use…

4.4 133 reviews Subscription

Insense

New York, New York, United States

Insense is the all-in-one solution for scaling ugc production and influencer marketing; offering both a creator marketing…

4.4 107 reviews

Invoca

West Hollywood, California, United States

AI that connects online marketing to offline revenue. Connect your marketing spend with the revenue it drives and optimize every…

4.4 865 reviews

Iterable

San Francisco, California, United States

Iterable is the AI customer engagement platform built for enterprise scale, loved by teams, and trusted by global brands like…

4.4 319 reviews

Julius with HYPR

New York, New York, United States

Julius by triller is an end-to-end influencer marketing software solution, offering influencer search and discovery, campaign…

4.4 95 reviews

Leadinfo

Capelle Aan Den Ijssel, Netherlands

Identify your B2B website visitors with leadinfo. Simple and in real-time.

4.4 354 reviews

LeadsRx

Portland, Oregon, United States

Guided by an ethos of impartiality, consumer privacy, and quality data, leadsrx helps marketers capture, convert, and cultivate…

4.4 57 reviews

LiveWebinar

Gdańsk, Pomerania, Poland

Rtclab specializes in developing innovative, easily integrated real time communications software solutions for enterprises…

4.4 159 reviews

Lob

San Francisco, California, United States

Lob automates and personalizes direct mail at any scale, bringing the speed and features you expect from your digital channels to…

4.4 180 reviews

MagicLinks

Los Angeles, California, United States

Magiclinks powers social commerce through an exclusive marketplace for video influencers and the worlds’ leading brands. Our…

4.4 69 reviews

NeverBounce

Vancouver, Washington, United States

Created by marketing industry veterans, over 90,000 organizations trust neverbounce to handle email verification and cleaning…

4.4 125 reviews

Newswire

Raleigh, North Carolina, United States

Newswire.com is a results-driven press release distribution and media outreach platform that helps brands increase visibility…

4.4 517 reviews

Octopus CRM

Mary, Turkmenistan

Octopus CRM is a LinkedIn automation software that puts B2B prospecting and LinkedIn lead generation on complete autopilot.

4.4 111 reviews

Oktopost

San Francisco, California, United States

Ez texting - the effortless way to start text marketing. Since 2004, ez texting has provided 230,000+ growing businesses and…

4.4 138 reviews

Onclusive

London, England, United Kingdom

Onclusive is the global benchmark for integrated media content, turning enriched data into actionable insight across every…

4.4 114 reviews

Parse.ly

New York, New York, United States

Content drives everything, but most teams are flying blind. Parse.ly gives editorial, marketing, and product teams the insights…

4.4 149 reviews

PathFactory

Toronto, Ontario, Canada

Providing the right content to the right individuals at the right time has become essential to enabling B2B teams to hit revenue…

4.4 149 reviews
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Showing 360 of 506 — 146 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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