Qnary is an award-winning social media executive reputation management and talent branding solution. Our mission is to empower…
3.3
3 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Refersion helps online shops track sales driven by promoters, influencers, and affiliates. We've made it easier than ever to…
3.3
19 reviews
Revcontent is a leading content marketing and native advertising platform that leverages lightweight, customizable technology to…
3.3
5 reviews
ROI influencer is a technology, data and analytics company providing anonymized purchasing sales data of influencer audiences…
3.3
4 reviews
Sendsmith limited is an information technology and services company based out of 1 the gorse manor park, chislehurst, United…
3.3
2 reviews
Serpwatch is an advanced SEO rank tracker made for modern SEO professionals. Focused on deep rank tracking insights and workflow…
3.3
11 reviews
Simple machines is an open-source, non-profit organisation and developer of free online community software. Simple machines forum…
3.3
3 reviews
Smartmetrics is Instagram analytics company. We provide the most complete Instagram analytics for business.
3.3
5 reviews
Software advice simplifies software buying. Through 1-on-1 conversation and trusted insights, industry-specific advisors guide…
3.3
3 reviews
Takumi was acquired in February 2025.
3.3
2 reviews
Uprinting.com launched in 2005 and currently serves thousands of on-demand print experts and graphic design professionals on a…
3.3
14 reviews
A complete visual marketing platform for brands. Visual content creation, curation & publishing tools - shoppable ugc galleries -…
3.3
11 reviews
We believe in a world where bold creativity inspires bright ideas. Where screens drive growth, build excitement and prompt…
3.2
3 reviews
Captain data empowers businesses with real-time, enriched intent data through our powerful API. Designed for salestech…
3.2
14 reviews
With the enormous amount of data being generated from all avenues, businesses need a means to analyze and contextualize their…
3.2
12 reviews
Enabling global brands to get local through social. Based in Connecticut, engage121 inc. Has, for more than 15 years, provided…
3.2
5 reviews
The number one mlm, affiliate and party plan software around. Get your business to the next level. Shopify integration available.
3.2
5 reviews
Interacty is a platform for creating engaging interactive content such as quizzes, photo stories, memory games, etc.
3.2
3 reviews
Leady.com is the global provider of industry innovative tool for B2B lead generation. Built to help marketing and sales managers…
3.2
3 reviews
Meetingsbooker.com allows companies to create a network or work and meeting spaces made available to employees when and how you…
3.2
3 reviews
Founded in 2004, msights is a cloud-based marketing data platform that helps enterprise marketers unify, manage, and…
3.2
3 reviews
Nextdayflyers is your go-to printing partner for top-quality printed marketing materials with some of the fastest turnaround…
3.2
15 reviews
Pony express hq is a mass text messaging software company that helps small & mid-sized businesses, organizations, and individuals…
3.2
4 reviews
Skimlinks powers commerce content strategies for publishers. As the world’s largest commerce content monetisation platform, it…
3.2
3 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.