Tatango is the leading sms fundraising platform built exclusively for nonprofits and mission-driven organizations. Since 2007…
4.5
148 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Capture, analyze and act on all of your customer data across every channel and every department. For all of your brands, all…
4.5
80 reviews
Upcity helps businesses find service providers they can trust. Our marketplace creates and empowers successful relationships…
4.5
52 reviews
Userful delivers a unifying platform for operational awareness and response. Userful infinityai enables anomaly and critical…
4.5
99 reviews
Established in San Francisco in 2009, with offices in Miami, Florida and madrid, Spain, userlytics is a state of the art global…
4.5
106 reviews
Subscription
Usertesting helps organizations create exceptional customer experiences by making it easy to gather fast, human insights at…
4.5
600 reviews
We started with helping businesses get found, get chosen and get engagement online through our suite of software tools. Then, we…
4.5
56 reviews
Bitly is your all-in-one connections platform for short links, qr codes, and landing pages, all backed by powerful analytics. We…
4.5
646 reviews
Webengage is an advanced customer data and engagement platform helping consumer brands achieve higher lifetime value and…
4.5
268 reviews
At webinargeek, we empower businesses to expand their reach and connect with their target audience through innovative webinar…
4.5
148 reviews
Zipwhip is the leading business-texting platform in north America, helping more than 30,000 organizations engage their customers…
4.5
147 reviews
Modernize workflows with Zoom
4.5
206 reviews
Avochato is an AI messaging platform built to help businesses have better conversations with their customers. We scale…
4.4
198 reviews
Botify’s AI search solutions give brands the power to be found everywhere - by consumers, bots, and agents alike. Built for…
4.4
50 reviews
Branch is on a mission: to power impactful experiences in the connected world. We build and provide software as a service for…
4.4
253 reviews
As brands have become publishers, the digital world has become the most important distribution channel. The brightedge content…
4.4
379 reviews
The callfire family of brands are leading providers of easy-to-use, self-service text and voice marketing solutions for thousands…
4.4
84 reviews
Improve audience engagement, inform editorial decisions, and increase readership. Chartbeat delivers real-time analytics, content…
4.4
59 reviews
Content is the connective tissue between brands and consumers throughout the buying journey. Power engaging influencer…
4.4
65 reviews
Manage event space easier than ever Cvent Event Diagramming (formerly Social Tables) is a collaborative event design platform…
4.4
141 reviews
Delivra, a redbrick company, is a sophisticated email platform that designs custom solutions to help marketers and agencies…
4.4
74 reviews
Drift is the leading conversational marketing platform. With drift on your website, you can turn your traffic into qualified…
4.4
825 reviews
Build brand love 🖤 with our marketing automation platform.
4.4
452 reviews
Mastercard dynamic yield helps businesses deliver digital customer experiences that are personalized, optimized, and…
4.4
99 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.