Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

506 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Mixpanel

San Francisco, California, United States

Mixpanel turns data clarity into innovation. Trusted by more than 29,000 companies, including workday, pinterest, lg, and rakuten…

4.5 947 reviews

MoEngage

San Francisco, California, United States

Moengage is an insights-led customer engagement platform for the customer-obsessed marketers and product owners. We help you…

4.5 190 reviews

Omnilink

Limoges, Nouvelle-Aquitaine, France

Iconosquare is your analytics-first social media management platform, built to help you schedule, analyze, report, and monitor…

4.5 110 reviews

Ontraport

Covina, California, United States

Bringing the power of enterprise CRM to your business. If you’re like most organizations, you have a collection of tech tools…

4.5 173 reviews Subscription

Ortto

Sydney, New South Wales, Australia

Ortto (formerly autopilot), is the world’s first complete marketing automation and analytics solution. We’re on a mission to…

4.5 425 reviews

Poll everywhere is a premier audience engagement software that allows presenters to ask questions and gather insights from their…

4.5 60 reviews

Post Affiliate

Bratislava, Bratislavský Kraj, Slovakia

Post affiliate pro is the leading affiliate software, trusted by more than 27,000 companies worldwide. Post affiliate pro lets…

4.5 129 reviews Usage-based

PromoRepublic

Palo Alto, California, United States

Promorepublic is an AI-powered local marketing platform for franchise and multi-location brands. We unify social, listings…

4.5 138 reviews Subscription

ProRankTracker

Tel Aviv

Pro rank tracker is a comprehensive SEO and geo (AI) rank tracking and reporting platform, built to keep you informed as search…

4.5 50 reviews

QR.io

Madrid, Madrid

Generate fully customized qr codes, with color & shape, logo and keep track of how many people scan your qr codes, from where and…

4.5 453 reviews

Ranktracker

Katowice, Silesia, Poland

The all-in-one platform for effective SEO Research keywords, analyse the competition, and track your search engine ranking - all…

4.5 101 reviews Subscription

Reachdesk

New York, New York, United States

Reachdesk enables companies to deliver moments that matter at scale, globally, throughout the entire customer lifecycle. Through…

4.5 570 reviews

Robly

New York, United States

Robly is a fast-growing remote start-up. At robly, our ultimate goal is to use automation to help small businesses market…

4.5 909 reviews Subscription

RocketReach

Kings, New York, United States

Rocketreach is an intuitive and easy-to-use lead intelligence and sales intelligence solution that is powered by the largest and…

4.5 554 reviews

Salesmsg

Delray Beach, Florida, United States

Simple, scalable, two-way business texting & calling.

4.5 63 reviews

Sendible

Bellevue, Washington, United States

Fanbooster is an all-in-one social media management solution that efficiently allows you to track and also manage each and every…

4.5 820 reviews

Sendoso

San Francisco, California, United States

Sendoso is the gifting and direct mail platform that helps revenue teams 6x second call rates, double win rates and close deals…

4.5 872 reviews

seoClarity

Chicago, Illinois, United States

Seoclarity is the natural search insights and content optimization platform that helps brands connect with customers in the…

4.5 90 reviews

SEO PowerSuite

Minsk, Minsk, Belarus

Belprime - команда высококлассных специалистов, разрабатывающая и продвигающая только собственные продукты. мы являемся одним из…

4.5 288 reviews

SocialPilot

Lewes, Delaware, United States

Founded in 2014 by jimit bagadiya and tejas mehta, socialpilot helps marketing agencies, brands, and businesses of all sizes…

4.5 458 reviews

Splash

New York, New York, United States

Splash, part of the cvent suite of solutions, is a global event marketing technology company that empowers everyone within an…

4.5 247 reviews

Swag.com

New York

Customize. Shop. Store. Ship. | swag.com is the best place to buy high-quality branded promotional products and personalized…

4.5 81 reviews

SwagUp

Piscataway, New Jersey, United States

Swagup is the API-first, full-service platform that empowers HR, marketing, sales, and ops teams to design, automate, and ship…

4.5 77 reviews Freemium
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Showing 312 of 506 — 194 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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