Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers…
Type
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
332 businesses
Snapaddy is a leading provider of SaaS solutions that use artificial intelligence and machine learning to automate contact…
Qrcg by bitly is the fast, flexible, and trusted qr code generator that turns everyday in-person touchpoints into digital…
Only visix digital signage offers a unified visual communication solution for every facet of your business with a three-pronged…
Kickstart your Instagram following and convert your followers into customers. We connect you with the people who love what you…
Punchh, a par technology (nyse: par) brand, is the leading loyalty, offers, and engagement platform for restaurants, groceries…
We are a network that connects media and influencers to the resources they need, fast. More than 30,000 journalists and…
We help small to mid-sized businesses build high performing sales teams that deliver significant and sustainable year-over-year…
Semrush, an Adobe company, is the leading digital brand visibility platform, empowering marketers to command their online…
Founded in 2009, alibaba cloud is a leading cloud computing and artificial intelligence company. Leveraging its proprietary…
Founded in 2011 by the team behind icq, dotomi and jajah-and backed by peter thiel, (via founders fund), eric schmidt (via…
Apteco is a privately owned software development business specialising in marketing data analysis and multi-channel campaign…
The platform where creators and brands realize their creative potential - together. We offer the following services ⚡️ influencer…
The swiss software company bsi software designs, develops, and sells market-leading European CRM and cx software that is not only…
Thomson data is a digital marketing solution provider that specializes in data driven marketing. We provide highly responsive…
Cision is the global leader in consumer and media intelligence, engagement, and communication solutions. We equip PR and…
Claritas: empowering data-driven marketing With nearly 50 years of understanding the American consumer, claritas offers a…
Building blocks helps global companies solve complex problems using digital technologies. We work with clients to identify…
Netconcepts is a leading SEO and digital marketing firm headquartered in Miami and a distributed team spanning 5 countries…
Creatively squared is a visual content production platform for modern marketing teams. Companies like p&g, unilever, heineken and…
Personalized events. Powerful results. With crowdcomms, you don’t fit into our platform; the platform fits you. We deliver fully…
Our software is designed with our clients and end users in mind, with an intuitive user interface and a rich set of features to…
We provide award-winning software to help manage your operations. Explore our services or view our case studies to see why…
For more than 25 years, easescreen has played a leading role in shaping the digital signage industry. Over 10,000 active networks…
Showing 288 of 332 — 44 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.