Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

506 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Digital signage software beyond the realms of standard. It’s packed with incredible scheduling, a beautiful visual builder…

4.5 77 reviews

Emotive

Los Angeles, California, United States

Our mission is to humanize the internet. Since our launch in 2018, emotive has created the category of human-to-human marketing…

4.5 140 reviews

EveryoneSocial

Salt Lake City, Utah, United States

Everyonesocial is the #1 employee advocacy platform. We help the world's leading companies activate their people to serve as…

4.5 226 reviews

Nightlife texting provides a cheap, powerful bulk sms marketing and text messaging software solution for your nightlife business.

4.5 519 reviews

Fanbooster

Bellevue, Washington, United States

Fanbooster is an all-in-one social media management solution that efficiently allows you to track and also manage each and every…

4.5 820 reviews

Feedback Loop

New York, New York, United States

Feedback loop by disqo, is the agile research platform that business teams rely on to test ideas directly with target consumers…

4.5 123 reviews

FullStory

Atlanta, Georgia, United States

Fullstory’s behavioral data platform helps technology leaders make better, more informed decisions. By injecting digital…

4.5 236 reviews

Funnel

Stockholm, Stockholm, Sweden

The global marketing intelligence leader, funnel helps thousands of marketers at brands like havas media, home depot and publicis…

4.5 105 reviews

Glue Up

Pretoria, Gauteng, South Africa

Within the context of graduate and youth unemployment, the resources available at universities, the national drive for smes and…

4.5 73 reviews

Hopin

Belmont, California, United States

Ringcentral events is your go-to platform for running personalized, AI-powered events that reflect your brand and foster…

4.5 844 reviews

Iconosquare

Limoges, Nouvelle-Aquitaine, France

Iconosquare is your analytics-first social media management platform, built to help you schedule, analyze, report, and monitor…

4.5 110 reviews

Improvado

San Diego, California, United States

Improvado automates marketing reporting, enables informed budget decisions, and increases the ROI of marketing efforts. We help…

4.5 53 reviews

Infegy

Kansas City, Missouri, United States

Infegy is redefining how you understand consumers at speeds thought to be impossible. We bring together diverse social listening…

4.5 123 reviews Subscription

Influitive

Toronto, Ontario, Canada

The world’s most engaging customer communities are powered by influitive. Our easy-to-use platform combines industry-leading…

4.5 368 reviews

Instabot

New York, New York, United States

Instabot is a chatbot that increases conversion where you are already interacting with your users - via your website, mobile app…

4.5 51 reviews Freemium

iZooto

Uttar, India

When was the last time you clicked on a banner ad? Bet you can't recall that. Adblockers adoption is on the rise. People are…

4.5 95 reviews

Joomag

San Jose, California, United States

Joomag is a leading content experience platform for creating and distributing high-design, personalized content at scale…

4.5 61 reviews

Karrot

Chicago, Illinois, United States

Incentivize salespeople -> increase sales Supercharge your sales with karrot's channel incentive programs. Discover the power of…

4.5 59 reviews

Lumen5

Vancouver, British Columbia, Canada

Lumen5 empowers your global team to create social media content in minutes. We work with enterprise brands, organizations, and…

4.5 63 reviews

Mavrck

Boston, Massachusetts, United States

Apifia inc. Dba mavrck is an individual & family services company based out of 100 north Washington st, Boston, Massachusetts…

4.5 330 reviews

Maze

San Francisco, California, United States

Maze empowers researchers to be change makers, turning research into a center of influence and customer insights into enduring…

4.5 90 reviews

Mighty Networks

Palo Alto

$500m earned by the tens of thousands of teachers, artists, entrepreneurs, organizers, non-profits, brands, and authors building…

4.5 189 reviews
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Showing 288 of 506 — 218 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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