Digital signage software beyond the realms of standard. It’s packed with incredible scheduling, a beautiful visual builder…
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
506 businesses
Our mission is to humanize the internet. Since our launch in 2018, emotive has created the category of human-to-human marketing…
Everyonesocial is the #1 employee advocacy platform. We help the world's leading companies activate their people to serve as…
Nightlife texting provides a cheap, powerful bulk sms marketing and text messaging software solution for your nightlife business.
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Feedback loop by disqo, is the agile research platform that business teams rely on to test ideas directly with target consumers…
Fullstory’s behavioral data platform helps technology leaders make better, more informed decisions. By injecting digital…
The global marketing intelligence leader, funnel helps thousands of marketers at brands like havas media, home depot and publicis…
Within the context of graduate and youth unemployment, the resources available at universities, the national drive for smes and…
Ringcentral events is your go-to platform for running personalized, AI-powered events that reflect your brand and foster…
Iconosquare is your analytics-first social media management platform, built to help you schedule, analyze, report, and monitor…
Improvado automates marketing reporting, enables informed budget decisions, and increases the ROI of marketing efforts. We help…
Infegy is redefining how you understand consumers at speeds thought to be impossible. We bring together diverse social listening…
The world’s most engaging customer communities are powered by influitive. Our easy-to-use platform combines industry-leading…
Instabot is a chatbot that increases conversion where you are already interacting with your users - via your website, mobile app…
When was the last time you clicked on a banner ad? Bet you can't recall that. Adblockers adoption is on the rise. People are…
Joomag is a leading content experience platform for creating and distributing high-design, personalized content at scale…
Incentivize salespeople -> increase sales Supercharge your sales with karrot's channel incentive programs. Discover the power of…
Leadsquared is an AI-powered platform that unites sales, marketing, field, and service teams to automate workflows and drive…
Lumen5 empowers your global team to create social media content in minutes. We work with enterprise brands, organizations, and…
Apifia inc. Dba mavrck is an individual & family services company based out of 100 north Washington st, Boston, Massachusetts…
Maze empowers researchers to be change makers, turning research into a center of influence and customer insights into enduring…
$500m earned by the tens of thousands of teachers, artists, entrepreneurs, organizers, non-profits, brands, and authors building…
Showing 288 of 506 — 218 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.