Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

3,470 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

GlobeNewswire

El Segundo, California, United States

Marketwired is now globenewswire by notified. Marketwired was a newswire service and distributor of company press releases…

4.1 84 reviews

GrowSurf

Chicago

Automate customer acquisition at the lowest possible cost. B2C, fintech, and SaaS companies using growsurf’s referral program…

4.1 4 reviews

Infinite MLM Software

Kozhikode, Kerala, India

Infinite mlm software is a leading mlm software development company, providing 𝐜𝐮𝐬𝐭𝐨𝐦𝐢𝐳𝐚𝐛𝐥𝐞 𝐚𝐧𝐝 𝐬𝐜𝐚𝐥𝐚𝐛𝐥𝐞…

4.1 12 reviews

Instasent

Madrid

Instasent helps dtc & ecommerce brands connect with their customers through targeted, data-driven sms campaigns 📲. Built for…

4.1 7 reviews

Jabmo

London, England, United Kingdom

Expandi jabmo, recognized in the 2024 gartner® magic quadrant™ for ABM platforms, powers account based marketing for the world's…

4.1 44 reviews

Kangaroo Rewards

Montreal, Quebec, Canada

Attract, keep, connect and grow customer loyalty with kangaroo rewards' software solution. Empowering businesses everywhere to…

4.1 14 reviews

The keyword hero shows you the exact keywords your customers search for, in your Google analytics account. He saves you from (not…

4.1 8 reviews Freemium

Kickbox

Dallas, Texas, United States

Kickbox provides technology that promotes email best practices and improves inbox placement, including a full suite of…

4.1 49 reviews

KickFire

San Jose, California, United States

Located in the heart of Silicon Valley, visistat has been the leader in sales automation since 2005. We are a marketing persons…

4.1 86 reviews Quote-based

K-meta keywords tool is very helpful in every day working moments for competitors analysis by keyword, domain, url rankings. It…

4.1 16 reviews

Asiatogel88 adalah situs gaming online yang dilengkapi permainan dan system yang lancar dari provider terbaik se-asia di tahun…

4.1 7 reviews

Logaholic

Amsterdam, Noord-Holland, Netherlands

Logaholic provides a powerful web analytics solution that delivers reliable, objective information about the performance of your…

4.1 10 reviews

Mailee.me

Gravataí, Rio Grande Do Sul, Brazil

O mailee é o email marketing 2.0, com tudo o que você precisa. E o que é melhor: com foco na simplicidade e na eficiência. Aqui…

4.1 17 reviews

ManageFlitter

Sydney Streets, New South Wales, Australia

Manageflitter is a web-based application that assists users in working smarter and faster with Twitter. With rock solid…

4.1 19 reviews

Marchex

Seattle, Washington, United States

Marchex harnesses the power of AI and conversational intelligence to provide actionable insights aligned with prescriptive…

4.1 182 reviews

MessageGears Platform

Atlanta, Georgia, United States

Messagegears is the data activation and engagement platform that helps enterprises harness their data by streamlining the tech…

4.1 68 reviews

MioDatos

San Diego, California, United States

Satisfied customers may or may not refer your business. Without a referral campaign, your referrals are generated out of sheer…

4.1 20 reviews

Mist

Cupertino, California, United States

Mist built the first AI-driven wireless platform, designed specifically for the smart device era. The mist learning wireless lan…

4.1 5 reviews

NewsHQ

San Francisco, California, United States

Business wire, a berkshire hathaway company, has been the global leader in press release distribution and regulatory disclosure…

4.1 183 reviews

Nexis�

Sutton

Lexisnexis® risk solutions includes seven brands that span multiple industries. Our portfolio includes the lexisnexis risk…

4.1 26 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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