Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

506 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

UseINBOX

Istanbul, İstanbul, Turkey

Inbox ile en basit hoş geldiniz mesajından karmaşık, çok aşamalı müşteri bağlılığı programlarına kadar tüm bağlılık…

4.6 100 reviews

User Interviews

New York, New York, United States

User interviews, now part of usertesting, gives you fast access to quality participants for 🧑💻 user research, 📊 market…

4.6 108 reviews

Vue.ai

Redwood City, California, United States

Vue.AI® is one of the world’s first general-purpose AI platforms that enables large enterprises around the world to build a wide…

4.6 51 reviews

Web CEO

Sheridan, Wyoming, United States

Webceo llc, founded in 2000, produces the world-famous webceo SEO platform with 24 tools and white-label functionality. As of…

4.6 83 reviews

WiseStamp

New York, New York, United States

Wisestamp is an award-winning, enterprise-grade email signature management platform designed to scale with the needs of…

4.6 211 reviews Per user

Xtremepush

Reading, England, United Kingdom

* we believe that marketing and technology should be made accessible to everyone * What we do: -------------------- We build…

4.6 108 reviews

Yoast

Tehran

بهترین پلاگین سئو وردپرس پلاگین یواست #pluginyoast #پلاگین_یواست

4.6 119 reviews

ZeroBounce

Santa Barbara, California, United States

Zerobounce is an email validation, deliverability and email finding platform helping 500,000+ businesses reduce bounces and land…

4.6 262 reviews Usage-based

Oops! An event or venue that was hosted on the 6connex platform has been retired. See these resources for guidance.

4.5 158 reviews

ActiveDEMAND

Calgary, Alberta, Canada

From a marketing automation platform to an evolving customer acquisition and engagement platform for senior living. This…

4.5 64 reviews

Agorapulse

Paris, Île-De-France, France

Agorapulse is the secret ingredient for social media managers and marketing leaders whose ambition is to drive real business…

4.5 857 reviews

Amplitude

San Francisco, California, United States

We help companies unlock the power of their products. ⚡ • join the team: http://amplitude.com/careers • join the community…

4.5 1914 reviews Freemium

Bitly

New York, New York, United States

Bitly is your all-in-one connections platform for short links, qr codes, and landing pages, all backed by powerful analytics. We…

4.5 646 reviews

Bizzabo

New York, New York, United States

Bizzabo powers immersive in-person, virtual, and hybrid experiences. The bizzabo event experience os is a data-rich open platform…

4.5 239 reviews

BlueJeans Events

San Jose, California, United States

Please be advised that bluejeans by verizon is being sunset, concluding in the first half of 2024. For any specific questions…

4.5 200 reviews

Braze

New York, New York, United States

Braze is the leading customer engagement platform that empowers brands to be absolutely engaging.™ braze allows any marketer to…

4.5 566 reviews

BuzzSumo

Brighton, England, United Kingdom

Create #content that understands the assignment 💁♀️📝 manage your #mediamonitoring 📰 try buzzsumo, used by 100k+ #digitalpr &…

4.5 95 reviews

CAKE

Laguna Beach, California, United States

Cake has led the performance marketing industry with innovative solutions for advertisers, networks, and publishers to manage…

4.5 59 reviews

Chatmeter

San Diego, California, United States

Chatmeter is the brand intelligence company reimagining customer connections and reputation management through AI-powered deep…

4.5 263 reviews

CleverTap

San Francisco, California, United States

Clevertap is the leading all-in-one customer engagement platform that helps brands unlock limitless customer lifetime value…

4.5 320 reviews

cognitiveSEO

Iasi, Iaşi, Romania

We, at cognitiveseo, have put the best effort to create a tool-set that will help you rank and monitor your sites better. Let me…

4.5 69 reviews

Conductor

New York, New York, United States

At conductor, we’re on a mission to help companies realize the full potential of their AI search presence and translate their…

4.5 335 reviews

Contently

New York, New York, United States

Contently is a content marketing SaaS platform and services company that helps brands tell great stories. Our platform powers the…

4.5 84 reviews

CreatorIQ

Culver City, California, United States

Creatoriq is the operating system for creator-led growth. Trusted by more than 1,300 global brands and agencies-including burson…

4.5 242 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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