Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

1,034 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Sendlane

San Diego, California, United States

Truly unified email, sms, reviews, and forms. Transparent pricing, effortless migration, round-the-clock support, and an…

4.7 54 reviews

SentiOne

Gdansk, Pomerania, Poland

Sentione is a conversational AI platform. We develop technology providing state-of-the-art customer service automation based on…

4.7 35 reviews

Shorthand

Brisbane, Queensland, Australia

Shorthand is the publishing platform that combines human craft with design intelligence to help brands, builders, and newsrooms…

4.7 61 reviews

SimpleTexting

Miami Beach, Florida, United States

Simpletexting is the easiest way to send messages to customers, employees, or anyone else you need to reach. Trusted by fortune…

4.7 576 reviews

Slate

New York, New York, United States

At slate, we revolutionize social content creation for brands. Our platform empowers social media teams to effortlessly craft…

4.7 39 reviews

SmarterStats

Phoenix, Arizona, United States

Founded in 2003, smartertools inc. Is an information technology management software company that builds applications to help…

4.7 9 reviews

StoryTap

Vancouver, Canada

Easy video testimonial tech, shared even to Google reviews No crews. No hassle. Just real customer experiences on video -…

4.7 10 reviews

Stripo.email

Newark, Delaware, United States

Stripo is an online drag-n-drop and html email platform. We help you build high-quality emails of any complexity, including ones…

4.7 97 reviews

TextUs

Denver, Colorado, United States

Textus is business texting software that increases engagement with prospects, customers, workers, and candidates resulting in…

4.7 393 reviews Per user

Trackier

New Delhi, Delhi, India

At trackier, we’re building SaaS (software as a service) products from India that are used by many brands in more than 20+…

4.7 19 reviews

WriterZen

Singapore, Singapore

The pioneer content SEO toolset that simplifies your content lifecycle from creation to conversion, explicitly tailored for any…

4.7 199 reviews

Yapsody Ticketing

Borivali, Maharashtra, India

Yapsody India pvt ltd. Was founded in January 2012 and since has been serving 3200+ presenters and 14,000+ events from around 55…

4.7 12 reviews

ActiveCampaign Postmark

Karachi, Sindh, Pakistan

Pro source is a results-driven sales and marketing company focused on building meaningful connections between brands and…

4.6 24 reviews

ActiVia Digital Signage

Dayton, Ohio, United States

Stratacache is accelerating the shift of digital retail transformation by having a full scope of technology under one roof. Our…

4.6

Adapt

Coimbatore, Tamil Nadu, India

Adapt is a global B2B account intelligence provider with 500,000+ users and 61m+ high-quality business contacts. Adapt is a…

4.6 2640 reviews

Affise

Vilnius, Vilniaus Apskritis, Lithuania

At affise, we believe partnerships are the backbone of revenue growth in today’s digital economy. Just as a CRM is essential for…

4.6 75 reviews

Airmeet

Denmark, South Carolina, United States

Positivehire connects black, latinx & indigenous women who are experienced scientists, engineers and technology professionals to…

4.6 599 reviews

Albacross

Stockholm, Stockholm, Sweden

Albacross identifies the companies behind your anonymous website visitors, uses AI-powered insights to segment them by buying…

4.6 99 reviews

AppFollow

Helsinki, Uusimaa, Finland

Your app's reputation determines success. Apps with 4+ stars capture 80% of market revenue and get conversion rates that make…

4.6 183 reviews

Batch

Paris, Île-De-France, France

Batch is a modern customer engagement platform built for CRM teams seeking greater efficiency, agility, and autonomy in…

4.6 8 reviews
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Showing 240 of 1,034 — 794 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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