Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

29 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

SMSGlobal

Melbourne, Victoria, Australia

Smsglobal is an award-winning international provider of mobile messaging technology that delivers innovative, easy-to-use and…

5.0 2 reviews

Ternair Marketing Cloud

Ijsselstein, Utrecht, Netherlands

Ternair is a martech company delivering data-driven 1-1 marketing automation solutions and services for midsize and enterprise…

5.0 1 reviews

Instantly

Sheridan

All-in-one outreach platform for business growth. Easily find, reach, and convert prospects with AI-powered automation, high…

4.9 60 reviews Subscription

RevSend

El Segundo, California, United States

Step into a new era of personalized outreach, where every gift sparks conversation and fuels revenue. Our streamlined platform…

4.9 5 reviews

WhatConverts

Charlotte, North Carolina, United States

Whatconverts is an all-in-one lead tracking software for marketing agencies and their clients. Whatconverts automatically shows…

4.9 99 reviews Subscription

Bouncer

Wroclaw, Lower Silesia, Poland

Bouncer is a company that provides powerful and affordable email list verification and email validation. Simple app and…

4.8 153 reviews

Ringostat

Odesa

Ringostat is a business phone & marketing performance platform Ringostat helps optimize marketing, considering ROI, build…

4.8 40 reviews Per user

Univid

Stockholm

Create beautiful and engaging webinars in less than 60 seconds with univid. A webinar platform that is focused on ease-of-use and…

4.8 20 reviews Freemium

Voyado

Stockholm, Stockholm, Sweden

Voyado is the agentic cx suite for retail. We help retailers of all sizes to create exceptional experiences-from first click to…

4.8 15 reviews Usage-based

Interact Software

San Francisco, California, United States

Interact has helped over 150,000 customers realize the power of quizzes for their business. On any given day, over a million…

4.6 73 reviews

SpotMe

Chicago, Illinois, United States

Spotme is the enterprise event platform that helps accelerate customer relationships at scale. Run hybrid, virtual, and in-person…

4.6 106 reviews Subscription

ZeroBounce

Santa Barbara, California, United States

Zerobounce is an email validation, deliverability and email finding platform helping 500,000+ businesses reduce bounces and land…

4.6 262 reviews Usage-based

Bombora

New York, New York, United States

Bombora Audience Solutions connects the B2B ecosystem in a one-of-a-kind data co-op of leading publishers, brand websites, and…

4.5 3 reviews

Screenly

San Francisco, California, United States

Screenly is the secure digital signage company, built for environments where reliability, control, and compliance matter…

4.5 12 reviews

SwagUp

Piscataway, New Jersey, United States

Swagup is the API-first, full-service platform that empowers HR, marketing, sales, and ops teams to design, automate, and ship…

4.5 77 reviews Freemium

Web Scraper

Riga, Riga, Latvia

Web scraper is the number 1 web scraping extension. It lets you easily extract data from modern, dynamic web sites, and also lets…

4.5 3 reviews Freemium

POPUPSMART

Cankaya, Ankara, Turkey

Popupsmart is a technology company that builds economic & powerful infrastructure for online marketers. It provides a conversion…

4.4 16 reviews

Woopra

San Francisco, California, United States

Woopra is redefining how companies understand, analyze, engage and retain their customers. By consolidating an organization’s…

4.4 178 reviews

SISTRIX

Bonn, Nordrhein-Westfalen, Germany

We believe SEO doesn't have to be mysterious. We want to make Google rankings transparent and easy to understand. That's why we…

4.3 16 reviews Usage-based
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Showing 24 of 29 — 5 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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