Zerobounce is an email validation, deliverability and email finding platform helping 500,000+ businesses reduce bounces and land…
4.6
262 reviews
Usage-based
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Bombora Audience Solutions connects the B2B ecosystem in a one-of-a-kind data co-op of leading publishers, brand websites, and…
4.5
3 reviews
Screenly is the secure digital signage company, built for environments where reliability, control, and compliance matter…
4.5
12 reviews
Swagup is the API-first, full-service platform that empowers HR, marketing, sales, and ops teams to design, automate, and ship…
4.5
77 reviews
Freemium
Talkable is the leading referral marketing and customer loyalty platform for ecommerce, powering referral and loyalty programs…
4.5
29 reviews
Tibco is a leading vendor in the data fabric market, a term popularized by gartner. A data fabric help organizations manage all…
4.5
Web scraper is the number 1 web scraping extension. It lets you easily extract data from modern, dynamic web sites, and also lets…
4.5
3 reviews
Freemium
The only official pendo LinkedIn account. Pendo’s mission is to elevate the world’s experience with software. Pendo’s product…
4.4
1155 reviews
Popupsmart is a technology company that builds economic & powerful infrastructure for online marketers. It provides a conversion…
4.4
16 reviews
Powr is a leading suite of affordable, easy-to-use, customizable website apps designed to help businesses of all sizes grow…
4.4
73 reviews
Subscription
Want to grow your business? Referral factory is the easiest way to do that. Sign up, build a referral program, and ask your…
4.4
15 reviews
Freemium
Woopra is redefining how companies understand, analyze, engage and retain their customers. By consolidating an organization’s…
4.4
178 reviews
Dealfront announced it will unify under the leadfeeder brand, repositioning the company as a lead generation platform built…
4.3
673 reviews
Freemium
Scotwork ist der weltweite spezialist rund um das thema verhandeln. Neben firmeninternen und offenen seminaren, die wir in 120…
4.3
179 reviews
Subscription
Easy to use, powerful and affordable email marketing application. Sender allows you manage your contact lists, create your…
4.3
33 reviews
Usage-based
We believe SEO doesn't have to be mysterious. We want to make Google rankings transparent and easy to understand. That's why we…
4.3
16 reviews
Usage-based
Tapclicks, inc. Is a leading marketing technology company for agencies, media companies, brands, and enterprises. Its integrated…
4.3
308 reviews
Subscription
Simplycast is a worldwide leading provider of hyperautomation use case solutions. They offer a comprehensive solution within a…
4.2
12 reviews
We are an innovative Austin-based communications-as-a-service company that builds technology to power scalable, personalized…
4.2
3 reviews
We believe that sustainable growth is possible for every commerce business. By providing easy-to-use loyalty programs that help…
4.1
14 reviews
Freemium
Turn your biggest fans into one of your best acquisition channels! With referral rock, you can build automated customer referral…
4.0
4 reviews
Usage-based
Virtual incentives brings speed and innovation to global payouts, touching hundreds of millions of consumers worldwide, and…
4.0
1 reviews
Xmpie’s personalization platform has been transforming communications across the globe for over twenty years. We’re helping…
4.0
12 reviews
Sprinklr is the definitive, AI-native platform for unified customer experience management (unified-cxm), empowering brands to…
3.9
60 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.