Apsalar is now part of singular. Singular enables data-oriented marketers to connect, measure, and optimize siloed marketing…
5.0
2 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Callsumo helps businesses that depend on customer phone calls get and retain more customers. We easily identify opportunities for…
5.0
2 reviews
Carousel is powerful digital signage software for screens of all sizes, designed to keep your audience informed and safe. Deliver…
5.0
1 reviews
The codereadr SaaS platform is a cloud-based auto-id and data capture (aidc) solution which enables mobile apps to read, track &…
5.0
1 reviews
Using AI and description of what you're promoting, contentware automatically creates an entire marketing campaign of emails and…
5.0
1 reviews
Creating margin is a technology and services company specializing in digital signage and workplace management solutions. We…
5.0
Local buying journeys start on major consumer platforms and these placements are critical to any locally-operating business…
5.0
2 reviews
Businesses look to service objects when they want to be sure every contact record in every database is as genuine, accurate, and…
5.0
Eltropy empowers 700+ credit unions and community banks with cutting-edge solutions that ensure their communities have access to…
5.0
1 reviews
Gammadyne corporation is a developer of productivity applications for the windows platform. Since 1998, the company's unique…
5.0
5 reviews
Master tour is the industry-standard platform for live event logistics. Used by the world’s top artists, production managers, and…
5.0
1 reviews
Localclarity is a SaaS platform built for enterprise brands that need to manage and improve their presence across Google, apple…
5.0
4 reviews
Markate is a service operations platform built for contractors and service businesses to run their entire operation from one…
5.0
1 reviews
Per user
We offer a window into consumers’ minds, allowing you to connect on a deeper level by understanding what your prospects or…
5.0
1 reviews
Optculture gives retailers buying and behavioral insight about their customers with the ability to engage them through loyalty…
5.0
1 reviews
Perenso is a leading B2B sales execution platform that helps businesses sell better - anything, anytime, anywhere. Perenso’s…
5.0
Photofy is marketing made easy for your business! Available on desktop and mobile devices, photofy enables you to create and…
5.0
1 reviews
We believe both customers and businesses thrive off referrals, and your work should speak for you. Our technology gives it that…
5.0
1 reviews
Reptrics is all-in-one customer success software for B2B SaaS businesses to drive customer retention & growth. Reptrics is built…
5.0
2 reviews
Revel digital is a next generation platform for digital signage and media distribution. We provide a full suite of tools for…
5.0
Television remains a vibrant cultural influence and an essential source of entertainment and information worldwide. Tremendous…
5.0
Smart moderation is an award-winning social media comment management tool which helps brands, celebrities, digital agencies…
5.0
1 reviews
Since 2004, stark rfid has been a leading provider of event and venue management solutions, specializing in rfid and…
5.0
Vancery offers a community and all-in-one market research platform. Access prospective users, customers, or other industry…
5.0
1 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.