Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

92 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Eltropy

Santa Clara, California, United States

Eltropy empowers 700+ credit unions and community banks with cutting-edge solutions that ensure their communities have access to…

5.0 1 reviews

FeedBlitz

Englewood Cliffs, New Jersey, United States

Whether you’re a beginning blogger, experienced content marketer, ecommerce specialist, multi-national enterprise, social media…

5.0 1 reviews

Gryffin

Santa Clarita, California, United States

Gryffin is an SEO and project management software for digital marketing teams or companies that want to run their digital…

5.0 1 reviews

Keywee

New York, New York, United States

Keywee offers publishers and marketers a new approach to content distribution and performance measurement. Its revolutionary…

5.0 2 reviews

nTuitive.social

Redwood City, California, United States

All-in-one social media management solution. Our advanced scheduling, publishing and listening tools combined with sophisticated…

5.0 4 reviews

Ontolo

Boulder, Colorado, United States

Bringing together an SEO since 2001 and a fortune 500 systems engineer, we build customizable, large-scale link building, SEO…

5.0 1 reviews

ADSY Content Marketing Platform

Lewes, Delaware, United States

Adsy is a content marketing platform - your hub for SEO, digital PR & content distribution - that began its journey in 2018…

4.9

Clearscope

Austin, Texas, United States

Clearscope helps brands get discovered on Google, ChatGPT, and whatever's next

4.9 82 reviews

xiQ

Redwood City, California, United States

Xiq: where iq and eq meet AI to boost B2B sales and marketing! Xiq brings together generative AI (xgpt) with behavioral…

4.9 45 reviews

Ad.Style

Boca Raton, Florida, United States

Founded in 2015 by a small group of great minds in boca raton, adstyle has become a global leader in digital marketing and native…

4.8

ClickFlow

Arcadia, California, United States

Clickflow is a content intelligence platform built by leading growth marketers who have spent time in the weeds of SEO and…

4.8 2 reviews

Codec

New York, New York, United States

Cultural intelligence for the community age Our unique technology help brands generate insights to unlock community capital - a…

4.8 2 reviews

Folloze

San Mateo, California, United States

Folloze is the AI-powered personalization platform that helps b6b marketing and sales teams create dynamic, relevant buyer…

4.8 41 reviews

Rank Hacker

The Woodlands, Texas, United States

Rank hacker is the only keyword research tool that forecasts ROI & automates your content strategy! The mission: reveal the exact…

4.8 4 reviews

RELAYTO

San Francisco, California, United States

Experience is the message. Relayto engages advanced algorithms to automatically revamp static content into interactive microsites…

4.8 199 reviews

DemandJump

Indianapolis, Indiana, United States

Demandjump was an SEO content strategy and development platform that enabled customers to dramatically and quickly increase page…

4.7 48 reviews

Linqia

San Francisco, California, United States

Founded in 2012, linqia is the leading independent influencer marketing agency in the us. While some influencer companies offer…

4.7 19 reviews

Vista Social

New York, New York, United States

Vista social is your all-in-one social media management powerhouse. We deliver unparalleled value to brands, marketing agencies…

4.7 154 reviews

Captavi Platform

Sugar Land, Texas, United States

Captavi™ (www.captavi.com). Captavi platform digital marketing platform = one tool to rule SaaS CMS + mobile web app development…

4.6 18 reviews

eclincher

Sunnyvale, California, United States

Eclincher is an all-in-one AI-powered digital marketing and social media management platform designed to help businesses…

4.6 408 reviews

Later

Boston, Massachusetts, United States

Later is the leading influencer marketing and social partner built on insight, not guesswork. We help brands choose the right…

4.6 284 reviews

MarketMuse

Boston, Massachusetts, United States

Marketmuse uses AI to accelerate content planning, creation and optimization. The marketmuse platform identifies content quality…

4.6 198 reviews

NetLine Corporation

Newton, Massachusetts, United States

Netline is the #1 programmatic B2B lead generation platform, empowering marketers to engage in-market buyers with targeted…

4.6 122 reviews

Planable

Lewes, Delaware, United States

A social media management tool built for fast-moving marketing teams. It’s the spot where you can create, plan, review, approve…

4.6 497 reviews
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Showing 24 of 92 — 68 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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