Callsumo helps businesses that depend on customer phone calls get and retain more customers. We easily identify opportunities for…
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
95 businesses
Connectivity provides customer intelligence solutions for businesses. We allow businesses to identify their best customers…
Eltropy empowers 700+ credit unions and community banks with cutting-edge solutions that ensure their communities have access to…
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Ometrics®, the home of ochatbot®, is a leader in affordable AI chatbots and conversion rate optimization tools and services. We…
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Ringba provides enterprise grade call tracking to businesses, pay per call networks, agencies and performance marketers of all…
#1 AI powered cre sales & marketing platform Sam.AI is your sales and marketing co-pilot, streamlining seven essential functions…
Smart moderation is an award-winning social media comment management tool which helps brands, celebrities, digital agencies…
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Big data, deep learning, and machine learning scare and intimidate people-particularly business leaders who don’t have a…
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Callhub is the leading global digital organizing platform for political campaigns, nonprofits, advocacy groups, and businesses to…
Cultural intelligence for the community age Our unique technology help brands generate insights to unlock community capital - a…
As the leader in real estate marketing optimization, g5 is a predictive marketing SaaS company that uses AI and other emerging…
Ometria is the first and only customer data experience platform (cdxp) built for retail brands. We're proud to help brands create…
Tired of poor email performance and battling for attention in your subscribers inboxes? Seventh sense's AI-powered email…
Stealth mode
Delve AI helps brands and agencies with deeper understanding of digital users/buyers and their journeys, with humanized views of…
Marketmuse uses AI to accelerate content planning, creation and optimization. The marketmuse platform identifies content quality…
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Resulticks is a fully integrated, real-time audience engagement solution designed to help brands worldwide reach, acquire, and…
Sprig is an enterprise survey platform powered by AI agents. Design, field, and analyze studies faster with agents embedded…
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.