Shocklogic understands the needs of the meetings industry like no other technology company. Founded in 1997, we’ve had our finger…
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
40 businesses
We help publishers around the world save time and increase performance with newsletter and social media automation
Built by marketers for marketers, infinity’s AI-powered call tracking shows you what happens before, during, and after every…
At moo, we love great design and believe it can work wonders for every business. That’s why we make it simple to create…
Built by marketers for marketers, infinity’s AI-powered call tracking shows you what happens before, during, and after every…
Screencloud enables our customers to build connected workplaces and workforces, using screens that communicate. Using the power…
Brightlocal offers local SEO software and services that help businesses get found, chosen, and trusted in their local area. By…
Email signatures, sorted. We started exclaimer over 20 years ago to fix how businesses manage employee email signatures. Two…
Do more with data! We help businesses drive growth by delivering data analytics and AI solutions that matter. Our technical…
Let’s be real. Email marketing is not the most exciting member of the marketing family. And that’s okay. As a business owner, you…
Accesso technology group plc is a business supplies and equipment company based out of unit 5, the pavilions ruscombe park…
Antavo offers the market's most advanced AI-powered customer loyalty platform, streamlining the entire loyalty program lifecycle…
Create #content that understands the assignment 💁♀️📝 manage your #mediamonitoring 📰 try buzzsumo, used by 100k+ #digitalpr &…
The all-in-one virtual event platform for more personable online events, supporting your event from registration through to close.
The next evolution of AI is humanized data. And who’s got that data? We have. For well over a decade gwi has provided real-world…
Onclusive is the global benchmark for integrated media content, turning enriched data into actionable insight across every…
Lead forensics is the software that reveals the identity of your anonymous website visitors, turning them into actionable…
At loyaltylion, we help Shopify brands drive profitable growth by turning loyalty into a differentiated customer experience - not…
Majestic-12 ltd trades as majestic SEO to provide competitor backlinks intelligence to SEO specialists. We believe we are the…
We find your strongest customer voices and amplify their authentic human influence, giving your brand relevance and control in an…
At orlo, we're all about one thing: creating stronger and more resilient communities. But how do we do this? By building trust…
Sitebulb is website crawling without compromise. We make SEO auditing easier, more efficient, more accurate & affordable with our…
Dotdigital is a marketing personalization platform that helps you connect with your customers on the channels they know and love…
Redeye’s AI driven marketing automation platform, perfect for the B2C marketer, enables you to automate personalised…
Showing 24 of 40 — 16 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.