Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

40 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Shocklogic

London, England, United Kingdom

Shocklogic understands the needs of the meetings industry like no other technology company. Founded in 1997, we’ve had our finger…

5.0 3 reviews

Echobox

London, England, United Kingdom

We help publishers around the world save time and increase performance with newsletter and social media automation

4.7 69 reviews

Infinity Call Tracking

Reigate, England, United Kingdom

Built by marketers for marketers, infinity’s AI-powered call tracking shows you what happens before, during, and after every…

4.7 73 reviews

MOO

London, England, United Kingdom

At moo, we love great design and believe it can work wonders for every business. That’s why we make it simple to create…

4.7 165 reviews

ResponseTap

Manchester, England, United Kingdom

Built by marketers for marketers, infinity’s AI-powered call tracking shows you what happens before, during, and after every…

4.7 73 reviews

ScreenCloud Digital Signage

London, England, United Kingdom

Screencloud enables our customers to build connected workplaces and workforces, using screens that communicate. Using the power…

4.7 170 reviews

BrightLocal

Brighton And Hove, England, United Kingdom

Brightlocal offers local SEO software and services that help businesses get found, chosen, and trusted in their local area. By…

4.6 194 reviews

Exclaimer

Farnborough, England, United Kingdom

Email signatures, sorted. We started exclaimer over 20 years ago to fix how businesses manage employee email signatures. Two…

4.6 789 reviews

Foleon

London, England, United Kingdom

Do more with data! We help businesses drive growth by delivering data analytics and AI solutions that matter. Our technical…

4.6 93 reviews

Omnisend

Global, United Kingdom

Let’s be real. Email marketing is not the most exciting member of the marketing family. And that’s okay. As a business owner, you…

4.6 760 reviews

accesso ShoWare

Twyford, England, United Kingdom

Accesso technology group plc is a business supplies and equipment company based out of unit 5, the pavilions ruscombe park…

4.5 2 reviews

Antavo

London, England, United Kingdom

Antavo offers the market's most advanced AI-powered customer loyalty platform, streamlining the entire loyalty program lifecycle…

4.5 1 reviews

BuzzSumo

Brighton, England, United Kingdom

Create #content that understands the assignment 💁♀️📝 manage your #mediamonitoring 📰 try buzzsumo, used by 100k+ #digitalpr &…

4.5 95 reviews

Event Anywhere

London, England, United Kingdom

The all-in-one virtual event platform for more personable online events, supporting your event from registration through to close.

4.5 5 reviews

GWI

London, England, United Kingdom

The next evolution of AI is humanized data. And who’s got that data? We have. For well over a decade gwi has provided real-world…

4.4 14 reviews

Onclusive

London, England, United Kingdom

Onclusive is the global benchmark for integrated media content, turning enriched data into actionable insight across every…

4.4 114 reviews

Lead Forensics

London, England, United Kingdom

Lead forensics is the software that reveals the identity of your anonymous website visitors, turning them into actionable…

4.3 668 reviews

LoyaltyLion

London, England, United Kingdom

At loyaltylion, we help Shopify brands drive profitable growth by turning loyalty into a differentiated customer experience - not…

4.3 72 reviews

Majestic

Birmingham, England, United Kingdom

Majestic-12 ltd trades as majestic SEO to provide competitor backlinks intelligence to SEO specialists. We believe we are the…

4.3 67 reviews Subscription

Mention Me

London, England, United Kingdom

We find your strongest customer voices and amplify their authentic human influence, giving your brand relevance and control in an…

4.3 53 reviews

Orlo Social Marketing

Birmingham, England, United Kingdom

At orlo, we're all about one thing: creating stronger and more resilient communities. But how do we do this? By building trust…

4.3 27 reviews

sitebulb

Biddenden, England, United Kingdom

Sitebulb is website crawling without compromise. We make SEO auditing easier, more efficient, more accurate & affordable with our…

4.3 10 reviews

Dotdigital

London, England, United Kingdom

Dotdigital is a marketing personalization platform that helps you connect with your customers on the channels they know and love…

4.2 633 reviews

RedEye

Farm, United Kingdom

Redeye’s AI driven marketing automation platform, perfect for the B2C marketer, enables you to automate personalised…

4.2 66 reviews
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Showing 24 of 40 — 16 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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