We make new business easier. Alf delivers the most up-to-date and in-depth information on the leading brands, agencies and…
5.0
1 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
As the global leader in the provision of web-based solutions to the print, marketing, and creative sectors, our intuitive…
5.0
1 reviews
Lead distribution software to help lead sellers & buyers scale and automate lead generation activity.
5.0
9 reviews
Subscription
Mailosaur helps businesses capture, test, design, and analyze email and sms. Providing effortless testing, monitoring, and…
5.0
4 reviews
Nowsignage is a UK based multi-award winning digital signage platform, that delivers innovative and accessible digital signage…
5.0
2 reviews
Subscription
Who is really interested in your funds? Find out with profundcom. A leader in the financial sector, profundcom provides market…
5.0
1 reviews
Is bad customer data keeping you from AI and cx success? At redpoint, we tackle one of the most persistent challenges in customer…
5.0
1 reviews
Shocklogic understands the needs of the meetings industry like no other technology company. Founded in 1997, we’ve had our finger…
5.0
3 reviews
Taking people on journeys they love. Hive marketing cloud helps marketers in medium sized businesses to accelerate marketing…
4.9
4 reviews
Teleware design software to help businesses communicate better with their customers and employees by routing communications more…
4.8
2 reviews
Glassbox is a leading AI-driven platform that captures, analyzes and optimizes user interactions across all digital channels…
4.8
365 reviews
Uplifter is an all-in-one link management platform, that takes the complexity out of campaign tracking. Ditch the messy…
4.8
2 reviews
We help publishers around the world save time and increase performance with newsletter and social media automation
4.7
69 reviews
Built by marketers for marketers, infinity’s AI-powered call tracking shows you what happens before, during, and after every…
4.7
73 reviews
Preparing for a sales conversation can take forever. Insites automates your research and provides a comprehensive digital…
4.7
44 reviews
At moo, we love great design and believe it can work wonders for every business. That’s why we make it simple to create…
4.7
165 reviews
Built by marketers for marketers, infinity’s AI-powered call tracking shows you what happens before, during, and after every…
4.7
73 reviews
Screencloud enables our customers to build connected workplaces and workforces, using screens that communicate. Using the power…
4.7
170 reviews
The marketing measurement engine for teams and AI agents. Cross-channel attribution, incrementality testing, marginal analytics…
4.7
9 reviews
Brightlocal offers local SEO software and services that help businesses get found, chosen, and trusted in their local area. By…
4.6
194 reviews
Gamification platform. Engage your audience. Reach your goals. Customise experiences and games in minutes. Drimify is the no-code…
4.6
6 reviews
Email signatures, sorted. We started exclaimer over 20 years ago to fix how businesses manage employee email signatures. Two…
4.6
789 reviews
Do more with data! We help businesses drive growth by delivering data analytics and AI solutions that matter. Our technical…
4.6
93 reviews
Let’s be real. Email marketing is not the most exciting member of the marketing family. And that’s okay. As a business owner, you…
4.6
760 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.