We make new business easier. Alf delivers the most up-to-date and in-depth information on the leading brands, agencies and…
5.0
1 reviews
Type
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 68Affiliate Marketing Software 78Attribution Software 43B2B Services Review Platforms 20Content Marketing Software 209Conversational Marketing Software 43Conversion Rate Optimization Software 183Customer Data Platforms (CDP) 91Customer Journey Analytics Software 51Demand Generation Software 713Digital Analytics Software 115Digital Signage Software 199Direct Mail Automation Software 36Email Deliverability Software 47Email Marketing Software 277Email Signature Software 36Email Template Builder Software 25Email Verification Software 73Event Management Software 686Gamification Software 23Inbound Call Tracking Software 76Local Marketing Software 78Location-Based Marketing Software 24Marketing Analytics Software 117Marketing Automation Software 190Marketing Resource Management Software 25Market Intelligence Software 43Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 165Other Marketing Software 394Personalization Engines 23Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 155Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 26SEO Software 274SMS Marketing Software 161Social Media Marketing Software 619Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 64User Research Software 56Webinar Software 42
Mailosaur helps businesses capture, test, design, and analyze email and sms. Providing effortless testing, monitoring, and…
5.0
4 reviews
Who is really interested in your funds? Find out with profundcom. A leader in the financial sector, profundcom provides market…
5.0
1 reviews
Shocklogic understands the needs of the meetings industry like no other technology company. Founded in 1997, we’ve had our finger…
5.0
3 reviews
Teleware design software to help businesses communicate better with their customers and employees by routing communications more…
4.8
2 reviews
We help publishers around the world save time and increase performance with newsletter and social media automation
4.7
69 reviews
Screencloud enables our customers to build connected workplaces and workforces, using screens that communicate. Using the power…
4.7
170 reviews
The marketing measurement engine for teams and AI agents. Cross-channel attribution, incrementality testing, marginal analytics…
4.7
9 reviews
Brightlocal offers local SEO software and services that help businesses get found, chosen, and trusted in their local area. By…
4.6
194 reviews
Gamification platform. Engage your audience. Reach your goals. Customise experiences and games in minutes. Drimify is the no-code…
4.6
6 reviews
Email signatures, sorted. We started exclaimer over 20 years ago to fix how businesses manage employee email signatures. Two…
4.6
789 reviews
Do more with data! We help businesses drive growth by delivering data analytics and AI solutions that matter. Our technical…
4.6
93 reviews
Let’s be real. Email marketing is not the most exciting member of the marketing family. And that’s okay. As a business owner, you…
4.6
760 reviews
Zapnito is a B2B community & knowledge hub that helps accelerate growth across the customer lifecycle. By streamlining fragmented…
4.6
15 reviews
Accesso technology group plc is a business supplies and equipment company based out of unit 5, the pavilions ruscombe park…
4.5
2 reviews
Antavo offers the market's most advanced AI-powered customer loyalty platform, streamlining the entire loyalty program lifecycle…
4.5
1 reviews
Create #content that understands the assignment 💁♀️📝 manage your #mediamonitoring 📰 try buzzsumo, used by 100k+ #digitalpr &…
4.5
95 reviews
Convertr is the enterprise data integrity layer that ensures clean, compliant, and complete data flows across systems and teams…
4.5
5 reviews
Dataflow events designs and delivers end-to-end delegate registration and sponsor ticketing platforms for agencies managing…
4.5
1 reviews
The all-in-one virtual event platform for more personable online events, supporting your event from registration through to close.
4.5
5 reviews
Search is changing. Digital maps, powerful computers in our pockets, offline sensors - the way in which customers find, choose…
4.5
2 reviews
Since 2010, salecycle has developed strong expertise in online shopping behaviors and cutting-edge activation technologies. We…
4.5
41 reviews
Pi datametrics is the enterprise SEO and search intelligence platform built for the AI era of search. We help SEO leaders and…
4.4
46 reviews
Vable is an information management platform that enables you to aggregate, filter, and deliver customized content to the people…
4.4
6 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.