As the global leader in the provision of web-based solutions to the print, marketing, and creative sectors, our intuitive…
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
105 businesses
Lead distribution software to help lead sellers & buyers scale and automate lead generation activity.
We use marketing mix modeling to help our clients understand their conversion drivers, optimize their marketing budgets, and…
Nowsignage is a UK based multi-award winning digital signage platform, that delivers innovative and accessible digital signage…
Is bad customer data keeping you from AI and cx success? At redpoint, we tackle one of the most persistent challenges in customer…
Shocklogic understands the needs of the meetings industry like no other technology company. Founded in 1997, we’ve had our finger…
The all-in-one digital signage software platform that helps organisations foster meaningful engagement through dynamic content on…
Eventogy is a simple, secure and scalable corporate conferences and hybrid events management platform. A beautifully presented…
Briefyourmarket is an all-in-one marketing platform, designed to help estate agents see high-quality leads returned from their…
Teleware design software to help businesses communicate better with their customers and employees by routing communications more…
Innertrends specializes in customer journey data analysis for SaaS companies. By leveraging existing data, innertrends' team of…
Jeffreyai is not just a business engagement platform; it's the brilliant catalyst that propels scaling businesses into the fast…
Cloudfind AI is the world’s first autonomous platform for AI optimization & generative engine optimization (geo), ensuring your…
Built by marketers for marketers, infinity’s AI-powered call tracking shows you what happens before, during, and after every…
Preparing for a sales conversation can take forever. Insites automates your research and provides a comprehensive digital…
Built by marketers for marketers, infinity’s AI-powered call tracking shows you what happens before, during, and after every…
Brightlocal offers local SEO software and services that help businesses get found, chosen, and trusted in their local area. By…
Email signatures, sorted. We started exclaimer over 20 years ago to fix how businesses manage employee email signatures. Two…
Gosquared is the original real-time website analytics tool. The simple, privacy-focused alternative to Google analytics. Many…
Zapnito is a B2B community & knowledge hub that helps accelerate growth across the customer lifecycle. By streamlining fragmented…
A1webstats is, on the surface, website visitors analytics software. But we prefer to look on ourselves as being mindset shifters…
Dataflow events designs and delivers end-to-end delegate registration and sponsor ticketing platforms for agencies managing…
Search is changing. Digital maps, powerful computers in our pockets, offline sensors - the way in which customers find, choose…
Rocketseed is your solution for managing business email signatures at scale. Whether your team has 50 or 50,000 employees, our…
Showing 24 of 105 — 81 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.