Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

105 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Coreprint

Cheltenham, England, United Kingdom

As the global leader in the provision of web-based solutions to the print, marketing, and creative sectors, our intuitive…

5.0 1 reviews

LeadByte

Chester, England, United Kingdom

Lead distribution software to help lead sellers & buyers scale and automate lead generation activity.

5.0 9 reviews Subscription

MassTer

Wework, England, United Kingdom

We use marketing mix modeling to help our clients understand their conversion drivers, optimize their marketing budgets, and…

5.0 1 reviews

NowSignage

Cheadle Hulme, England, United Kingdom

Nowsignage is a UK based multi-award winning digital signage platform, that delivers innovative and accessible digital signage…

5.0 2 reviews Subscription

Shocklogic

London, England, United Kingdom

Shocklogic understands the needs of the meetings industry like no other technology company. Founded in 1997, we’ve had our finger…

5.0 3 reviews

TrouDigital

Southampton, England, United Kingdom

The all-in-one digital signage software platform that helps organisations foster meaningful engagement through dynamic content on…

5.0 2 reviews

Eventogy

London, England, United Kingdom

Eventogy is a simple, secure and scalable corporate conferences and hybrid events management platform. A beautifully presented…

4.9 21 reviews

BriefYourMarket.com

Little Eaton, England, United Kingdom

Briefyourmarket is an all-in-one marketing platform, designed to help estate agents see high-quality leads returned from their…

4.8 3 reviews

InnerTrends

London, England, United Kingdom

Innertrends specializes in customer journey data analysis for SaaS companies. By leveraging existing data, innertrends' team of…

4.8 9 reviews

JeffreyAI

Surrey, United Kingdom

Jeffreyai is not just a business engagement platform; it's the brilliant catalyst that propels scaling businesses into the fast…

4.8 5 reviews

Publisher Discovery

Bath, England, United Kingdom

Cloudfind AI is the world’s first autonomous platform for AI optimization & generative engine optimization (geo), ensuring your…

4.8 2 reviews

Infinity Call Tracking

Reigate, England, United Kingdom

Built by marketers for marketers, infinity’s AI-powered call tracking shows you what happens before, during, and after every…

4.7 73 reviews

Insites

Derby, England, United Kingdom

Preparing for a sales conversation can take forever. Insites automates your research and provides a comprehensive digital…

4.7 44 reviews

ResponseTap

Manchester, England, United Kingdom

Built by marketers for marketers, infinity’s AI-powered call tracking shows you what happens before, during, and after every…

4.7 73 reviews

BrightLocal

Brighton And Hove, England, United Kingdom

Brightlocal offers local SEO software and services that help businesses get found, chosen, and trusted in their local area. By…

4.6 194 reviews

Exclaimer

Farnborough, England, United Kingdom

Email signatures, sorted. We started exclaimer over 20 years ago to fix how businesses manage employee email signatures. Two…

4.6 789 reviews

GoSquared

London, England, United Kingdom

Gosquared is the original real-time website analytics tool. The simple, privacy-focused alternative to Google analytics. Many…

4.6 73 reviews

Zapnito

London, England, United Kingdom

Zapnito is a B2B community & knowledge hub that helps accelerate growth across the customer lifecycle. By streamlining fragmented…

4.6 15 reviews

A1WebStats

Canterbury, Scotland, United Kingdom

A1webstats is, on the surface, website visitors analytics software. But we prefer to look on ourselves as being mindset shifters…

4.5 1 reviews

Data Flow Events

London, England, United Kingdom

Dataflow events designs and delivers end-to-end delegate registration and sponsor ticketing platforms for agencies managing…

4.5 1 reviews

Localistico

London, England, United Kingdom

Search is changing. Digital maps, powerful computers in our pockets, offline sensors - the way in which customers find, choose…

4.5 2 reviews

Rocketmailer

London, England, United Kingdom

Rocketseed is your solution for managing business email signatures at scale. Whether your team has 50 or 50,000 employees, our…

4.5 2 reviews Per user
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Showing 24 of 105 — 81 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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