The handle story has always been about empowering businesses to embrace and benefit from the capability of social media. A…
5.0
3 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Publing collects posts from social media platforms and displays these posts across pre-designed screens, websites, ad screens and…
5.0
1 reviews
Raid is a realtime social media & open source data monitoring platform. Designed to detect and track global incidents, enabling…
5.0
1 reviews
Mentionlytics is a top-notch web and social media monitoring platform that helps businesses of all sizes and industries…
4.9
58 reviews
Factmata is an advanced social and news media monitoring and analytics product that uses AI to identify and track narratives…
4.8
3 reviews
Sociality.io is an all-in-one social media management and intelligence platform trusted by global brands, businesses, digital…
4.8
21 reviews
Subscription
We help publishers around the world save time and increase performance with newsletter and social media automation
4.7
69 reviews
Soampli is a social sharing tool designed to empower employees and leverage their advocacy. It empowers your whole organisation…
4.7
11 reviews
Brandbassador is the leading ambassador marketing platform for ecommerce brands that want to harness the power of their…
4.6
64 reviews
Boost engagement and save hours of time each week with the most intuitive social media management tool for small businesses…
4.6
34 reviews
Subscription
Cyance, an expandi brand, is the leading provider of global, B2B intent data, delivering the most extensive reach for European…
4.5
20 reviews
Ensight aims to solve today’s marketing problems through a laser-sharp focus on the challenges of multi-channel content creation…
4.5
4 reviews
Face has merged with pulsar, to read the full press release please go to: http://www.pulsarplatform.com/blog/2017/pulsar-face-merg…
4.5
30 reviews
Swift social is a multi-channel social media management platform designed to enable individuals and small business owners to gain…
4.5
1 reviews
Hopper hq is the automatic planning and scheduling tool for Instagram, Facebook and Twitter. Create, plan and schedule posts…
4.4
15 reviews
Subscription
Onclusive is the global benchmark for integrated media content, turning enriched data into actionable insight across every…
4.4
114 reviews
The locowise team is passionate about social media analytics. Not your everyday "measurement for the sake of measurement" but…
4.3
4 reviews
At orlo, we're all about one thing: creating stronger and more resilient communities. But how do we do this? By building trust…
4.3
27 reviews
Signal AI is a leading reputation and risk intelligence company helping business leaders make sense of the outside world. Our…
4.3
114 reviews
From uncovering future customers to promoting your business and converting sales fast. Zym’s flexible marketing platform puts you…
4.3
98 reviews
The linkdex enterprise SEO platform is delivered as SaaS - software as a service. It's a platform. Not a series of disparate and…
3.8
5 reviews
Tips & tech to build your music career 🎶 powering artists to earn more through #web3 💰
Unrated
We specialise in personalised digital marketing for local businesses and multi-location brands, focusing on local search, review…
Unrated
Commetric provides media analytics solutions that help communication and marketing professionals develop more impactful and…
Unrated
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.