Oriel is a customer engagement and retention platform designed to help online businesses stay connected with passing website…
5.0
1 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Empowering digital experiences with intelligent AI solutions: At sodaclick, we redefine the future of digital interactions. Our…
5.0
1 reviews
Swifterm is the definitive agentic autonomous individualisation platform for high-velocity ecommerce. We eliminate the manual tax…
5.0
1 reviews
Eventogy is a simple, secure and scalable corporate conferences and hybrid events management platform. A beautifully presented…
4.9
21 reviews
Innertrends specializes in customer journey data analysis for SaaS companies. By leveraging existing data, innertrends' team of…
4.8
9 reviews
Built by marketers for marketers, infinity’s AI-powered call tracking shows you what happens before, during, and after every…
4.7
73 reviews
Built by marketers for marketers, infinity’s AI-powered call tracking shows you what happens before, during, and after every…
4.7
73 reviews
If your agency created a white label email and marketing automation tool, it would look like instiller. One monthly fee unlocks…
4.6
4 reviews
Zapnito is a B2B community & knowledge hub that helps accelerate growth across the customer lifecycle. By streamlining fragmented…
4.6
15 reviews
Antavo offers the market's most advanced AI-powered customer loyalty platform, streamlining the entire loyalty program lifecycle…
4.5
1 reviews
Shoprank (shoprank.com) is an e-commerce sales intelligence platform. We track 15m+ active online stores across 400+ platforms…
4.5
1 reviews
Swift social is a multi-channel social media management platform designed to enable individuals and small business owners to gain…
4.5
1 reviews
Zine is an influencer marketing technology that uses advanced analytics to connect brands with influencers. Our transparent and…
4.5
16 reviews
transform your data into meaningful customer experiences at the moments that matter most. our customer experience data platform…
4.4
10 reviews
Onclusive is the global benchmark for integrated media content, turning enriched data into actionable insight across every…
4.4
114 reviews
Pi datametrics is the enterprise SEO and search intelligence platform built for the AI era of search. We help SEO leaders and…
4.4
46 reviews
For more than a decade, we’ve been helping enterprise brands rethink how they grow. Buyapowa designs and runs reward-led customer…
4.3
3 reviews
Stampede provides an all-in-one solution for delivering world-class hospitality before, during, and after each customer visit…
4.1
5 reviews
Big marketing data™ & software for professional marketers Analytics SEO is a comprehensive online marketing platform focused on…
4.0
19 reviews
D2i systems are an award-winning, specialist software development house providing event management software, event registration…
4.0
2 reviews
A fully featured store locator service that is incredibly quick and easy to configure, add locations and embed in your website…
4.0
2 reviews
Vuelio helps organisations make their story matter by providing monitoring, insight, engagement and evaluation tools for…
3.9
11 reviews
Create, manage, and grow your internet radio station with ease - all from your browser. Yes, starting a radio station can be…
3.4
8 reviews
A navori labs product, is the world's largest independent, channel-only digital signage isv. We partner with integrators and…
2.5
1 reviews
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Showing 24 of 42 — 18 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.