Mentionlytics is a top-notch web and social media monitoring platform that helps businesses of all sizes and industries…
4.9
58 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
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The festival of user & customer experience will bring industry speakers, comedy, theatre, music, art, food and collaborative…
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4.8
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4.8
365 reviews
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4.7
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4.7
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4.7
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4.7
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Deliver the perfect email straight to your audience's inbox and grow a thriving customer base with moosend.
4.7
518 reviews
Usage-based
Built by marketers for marketers, infinity’s AI-powered call tracking shows you what happens before, during, and after every…
4.7
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Screencloud enables our customers to build connected workplaces and workforces, using screens that communicate. Using the power…
4.7
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Transform ordinary into extraordinary with vevox! 💡🚀 Vevox is the leading polling, quizzing, and q&a platform, revolutionizing…
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4.6
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Brightlocal offers local SEO software and services that help businesses get found, chosen, and trusted in their local area. By…
4.6
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The #3 employee advocacy platform* Brand-approved, ready-to-share content at your employees' fingertips. Content distribution via…
4.6
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Email signatures, sorted. We started exclaimer over 20 years ago to fix how businesses manage employee email signatures. Two…
4.6
789 reviews
Do more with data! We help businesses drive growth by delivering data analytics and AI solutions that matter. Our technical…
4.6
93 reviews
Gosquared is the original real-time website analytics tool. The simple, privacy-focused alternative to Google analytics. Many…
4.6
73 reviews
* we believe that marketing and technology should be made accessible to everyone * What we do: -------------------- We build…
4.6
108 reviews
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4.6
760 reviews
* we believe that marketing and technology should be made accessible to everyone * What we do: -------------------- We build…
4.6
108 reviews
Create #content that understands the assignment 💁♀️📝 manage your #mediamonitoring 📰 try buzzsumo, used by 100k+ #digitalpr &…
4.5
95 reviews
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4.4
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Lead forensics is the software that reveals the identity of your anonymous website visitors, turning them into actionable…
4.3
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.