How retailers maximise your profit A winning digital marketing strategy is vital for growth in today’s fiercely competitive…
5.0
1 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Maximize ROI: automate your organic social media strategy Save time and ad spend with an Organic social media strategy for B2B…
5.0
1 reviews
Copernica is marketingsoftware voor e-mailmarketing, websites, mobiele- en geautomatiseerde campagnes. De marketingsoftware van…
5.0
6 reviews
Getsocial is a cloud-based mobile acquisition and engagement platform that empowers any mobile app developer with tools to…
5.0
5 reviews
Gmbapi.com is the last all-in-one local SEO software solution you will use. Stop overpaying for local SEO. Get 90% of enterprise…
5.0
2 reviews
Email is je beste verkoopkanaal. Inboxroad is een nederlands email platform dat je helpt om van elke email een verkoopkans te…
5.0
1 reviews
Subscription
Maxma is a cloud-based loyalty and marketing platform for retail. We help retailers around the world better engage with their…
5.0
1 reviews
Nominow helps brands easily bridge data silos and low-quality data to create experiences that drive customer intimacy at scale…
5.0
1 reviews
Ternair is a martech company delivering data-driven 1-1 marketing automation solutions and services for midsize and enterprise…
5.0
1 reviews
Maglr is a design platform for creating interactive, visually engaging content that goes beyond what's possible in a standard…
4.9
5 reviews
Het first party tijdperk omarmen zonder technische hoofdpijn. Dat is waar wij online marketingbureaus in nederland mee willen…
4.8
10 reviews
Content stadium is an all-in-one platform for branded content creation. With our flexible offering, cost-effective solutions and…
4.7
26 reviews
Easy-to-use PR tools to help you grow your brand through storytelling. Streamline your workflow, expand to new markets, localize…
4.7
28 reviews
At ininbox we breathe email marketing. Our mission is to get all of our client’s opt-in email delivered in the inbox. With…
4.5
1 reviews
Linkody is a backlink management and 24/7 monitoring tool that helps SEO agencies, marketeers, brands, and site owners work on…
4.5
3 reviews
Tradetracker.com brings together the online community’s best and brightest: working together towards the common goal of enhancing…
4.5
3 reviews
At webinargeek, we empower businesses to expand their reach and connect with their target audience through innovative webinar…
4.5
148 reviews
Identify your B2B website visitors with leadinfo. Simple and in real-time.
4.4
354 reviews
So connect helps local businesses to get found and chosen online. Over 50.000 businesses use our tools to update and publish…
4.4
11 reviews
Azavista is a solution for corporate event organisers who are aiming to streamline their event planning processes. We offer a…
4.3
6 reviews
Maileon is a people-focused team that builds smart software and real relationships. We help marketers everywhere level up their…
4.3
3 reviews
Relay42 is now supermetrics. All relay42 products and services are part of supermetrics as data activation. Together, we deliver…
4.3
512 reviews
Relay42 is now supermetrics. All relay42 products and services are part of supermetrics as data activation. Together, we deliver…
4.3
512 reviews
You know the drill: hours spent manually pulling data from Google ads, Facebook, analytics, LinkedIn, and countless other…
4.2
23 reviews
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Showing 24 of 43 — 19 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.