Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

30 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Luminate.ai

Bengaluru, Karnataka, India

Luminate.AI is a globally first SaaS product that promises to makes websites hyper-intelligent by adding contextual information…

5.0 1 reviews

OffersHub

Gurugram, Haryana, India

Major affiliate marketers face problems like delay in tracking sales, clicks, conversions, generating tracking links, integrating…

5.0 1 reviews

Propellor

Pune, Maharashtra, India

Propellor.AI helps businesses do better business. In a world of data surplus and optimisation deficit, we make the lives of…

5.0 2 reviews

Ranklogs

Noida, Uttar Pradesh, India

Ranklogs is a SEO SaaS tool build to track website rankings, keyword research, competition analysis, backlinks analysis, site…

5.0 1 reviews

Zeetaminds Digital Signage Software

Chennai, Tamil Nadu, India

Zeetaminds is a global provider of digital signage software. Our software helps businesses manage their screen networks with…

4.9 7 reviews

Samaaro

Bengaluru, Karnataka, India

Samaaro is an AI-powered event marketing platform that helps marketing teams turn events into a measurable growth channel by…

4.8 6 reviews

Replug

Mumbai, India

Gcr is a digital transformation enabler and provides value to an enterprise by Bringing together technology providers (isvs &…

4.7 17 reviews Freemium

Trackier

New Delhi, Delhi, India

At trackier, we’re building SaaS (software as a service) products from India that are used by many brands in more than 20+…

4.7 19 reviews

ConvertCart

Bengaluru, India

Convertcart helps online businesses deliver outstanding experiences to customers throughout their journey-build lasting relations…

4.6 23 reviews

technologycounter.com

Pune, Maharashtra, India

Technology counter is an online software recommendation platform. We help businesses, professional and organisations find the…

4.5 1 reviews

Unbox Social

Mumbai, India

Unbox social is a powerful social media analytics and reporting tool. It aims to enhance the performance of social media…

4.5 1 reviews

UpRank

New Delhi, India

Uprank is a site optimization & digital marketing tool built to help you measure and optimize your impact on the web, by…

4.5 1 reviews

Wizikey

India

Businesses struggle to keep pace with their competition and industry changes. Wizikey's modern-day approach helps businesses…

4.5 11 reviews

Pabbly Email Marketing

Bhopal, Madhya Pradesh, India

At pabbly, we offer a variety of tools that a business would need to grow and scale. People throughout the past few years have…

4.4 4 reviews Usage-based

LeadMine

Chennai Tamilnadu, India

Leadmine is powerful lead generation software for any type of business. You can search for business leads from over 200 million…

4.2 40 reviews

SoftwareSuggest

Ahmedabad, Gujarat, India

Softwaresuggest is an online marketplace dedicated to helping businesses and individuals find the perfect software solutions to…

3.9 5 reviews Subscription

CampusAge

Noida, India

Netcellence technologies is a software-as-a-service product development and services company. Two prominent products are helpdesk…

Unrated

Cooee

Pune, India

98% of your Shopify visitors leave without buying. Cooee uses real-time intent AI to change that - without discounting your way…

Unrated

Easyrewardz LPaas

Gurgaon, Haryana, India

Easyrewardz offers industry-agnostic cloud-based CRM, loyalty and conversational commerce solutions that enable seamless…

Unrated

Eventmie Pro

Jodhpur, Rajasthan, India

Classiebit software develops and sells easy-to-use website scripts, plugins, and event platforms for both developers and…

Unrated

Famepilot

Gurgaon, Haryana, India

Famepilot is an AI/ML-powered cloud platform for businesses and brands to monitor and manage their customers feedback across all…

Unrated

FreeStand

New Delhi, Delhi, India

We empower consumer brands to create, manage, and measure real-world customer interactions - product sampling, test drives…

Unrated

LeadCRM

Vadodara, Gujarat, India

Here’s an updated LinkedIn overview for leadcrm with additional key features like data enrichment and seamless integration…

Unrated
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Showing 24 of 30 — 6 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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