Emlen is the easiest way for sales managers and account executives to follow up smarter - through personalized, trackable digital…
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
25 businesses
Gießerei-institut der tu bergakademie freiberg
Predict visual attention with eye tracker precision. Attention insight is visual attention prediction algorithm based on deep…
Make messaging your #1 CRM channel to build lifelong customer relationships. Spectrm is the conversational marketing platform…
Make messaging your #1 CRM channel to build lifelong customer relationships. Spectrm is the conversational marketing platform…
Transform your marketing content with AI Neuroflash is your all-in-one AI platform for creating, personalizing, and optimizing…
Quintly is now facelift data studio. Please follow facelift at our main page: https://www.LinkedIn.com/company/facelift-brand-buil…
Seobility is the online SEO software for better website optimization. Build better websites quickly, easily and of course…
Talon.one is the most powerful incentives engine, unifying loyalty, personalized promotions and offer management into a single…
Stop sending clicks to dead ends. At 360dialog, we’ve cracked the code on converting real people where it matters-whatsapp, the…
Ubermetrics is a leading media and data intelligence platform focused on research and development. Since 2021, ubermetrics is…
The smart software for digital advertising display boards from viewneo takes advertising and smart retail to a new level 1…
Founded in 2014, zeotap is the AI-powered customer data platform that helps enterprises unlock the true value of their customer…
Aklamio's fully serviced customer incentives platform revolutionizes the marketing for top global brands, streamlining the…
Auto post, cross post, re publish, re post and schedule your WordPress blogs posts to social networks like Facebook, Twitter…
Facelift is a multiple certified software solution with all components for professional social media marketing on enterprise…
Dealfront announced it will unify under the leadfeeder brand, repositioning the company as a lead generation platform built…
Scotwork ist der weltweite spezialist rund um das thema verhandeln. Neben firmeninternen und offenen seminaren, die wir in 120…
We believe SEO doesn't have to be mysterious. We want to make Google rankings transparent and easy to understand. That's why we…
Socialhub is the world's simplest social media management software. Create and schedule postings across platforms faster than…
Tune's flexible affiliate marketing platform is designed for advertisers who want to build affiliate programs around their unique…
The only social media tool you'll ever need. Manage, analyze, engage, publish, and research - all in one place. No juggling, no…
Peta deutschland e. V. Ist eine deutsche tierschutzorganisation, die sich für die rechte aller tiere einsetzt. Unser ziel ist es…
Cleverreach ist eine der führenden lösungen für e-mail marketing. Als kompetenter technologie-partner stehen wir unseren kunden…
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.