Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

39 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Campaygn

Paris, Île-De-France, France

More than a platform, campaygn is your strategic partner for impactful influence. Expert minds, a human-first approach, and…

5.0 1 reviews

CEMantica

Levallois-Perret, Île-De-France, France

End-to-end customer experience software from strategy to execution, with an AI-powered journey value management platform (jvmp)…

5.0 3 reviews

Influence4You

Paris, Île-De-France, France

Influence4you is a digital agency that specializes in influence marketing on social media (YouTube, Instagram, Twitter, snapchat…

5.0 1 reviews

Intuiface

Labège, Occitanie, France

Intuiface is the only no-code platform dedicated to the delivery of interactive digital experiences for digital signage and…

5.0 3 reviews

Mediatree

Bussy Saint Georges, Île-De-France, France

Mediatree is a french technology provider specializing in solutions that transform audiovisual streams into actionable data. For…

5.0 1 reviews

Plezi

Paris, Île-De-France, France

Plezi is a marketing automation SaaS for B2B companies looking to develop their inbound marketing strategy. Plezi is the…

5.0 1 reviews

Polar Analytics

Paris, France

Your Shopify analytics. Effortless. Centralized. Smart. Connect your datasource in one clic, automatically calculate KPIs…

5.0 2 reviews

Smart Share

Limoges Nouvel, Nouvelle-Aquitaine, France

This page is make to help people how to make money online by sharing them the offer valuable to use for their business

5.0 1 reviews

Synthesio Profiler

Paris, Île-De-France, France

From social listening to AI-enabled consumer intelligence, we help you gain the most complete, accurate, and predictive picture…

5.0 1 reviews

Weezevent

Clichy, Île-De-France, France

Weezevent provides more than 500,000 event organisers and leisure venues with innovative technological ticketing and cashless…

5.0 1 reviews

Allforleads

Paris, Île-De-France, France

Allforleads is a b6b lead generation solution made of automated tools to find more clients by optimizing your prospection with…

4.9 4 reviews

Angage

Paris, Île-De-France, France

We’ve been providing mobile apps for events since before you could Instagram them. Now we’ve created the best event tech…

4.9 9 reviews

DigitaleBox

Neuilly Sur Seine, Île-De-France, France

Digitalebox is the software editor for elected officials, gov & local gov, providing 3 software products, communication CRM…

4.9 6 reviews

SCRM Cloud

Paris, Île-De-France, France

We help brands listen, analyse and engage in social media conversations. The scrm cloud is a complete enterprise-class solution…

4.9 7 reviews

Cocolyze

Anzin, Hauts-De-France, France

Cocolyze is the all-in-one SEO solution that easily improve your ranking on Google and boost your business ! 🎯

4.8 3 reviews

Songwhip

Caen, Normandy, France

Production Edition Management Direction artistique Réalisation | notre mission, sublimer le talent de nos artistes, les…

4.8 3 reviews

Automation

Annecy, Auvergne-Rhône-Alpes, France

Webmecanik is a European software company dedicated to marketing and sales teams. It offers 2 powerful products: Webmecanik…

4.7 12 reviews

Dropcontact

Paris, Île-De-France, France

DropContact is the smart, fully automated solution for clean, enriched CRM data - no human input, no contact database, and 100%…

4.7 17 reviews

inwink

Paris, Île-De-France, France

Infinite square est une société de conseil, expertise, réalisation, spécialisée sur les technologies Microsoft de développement…

4.7 33 reviews

Lefty

Paris, Île-De-France, France

Lefty is an influencer marketing platform that empowers brands to optimize their strategy and automate their workflow. Lefty…

4.7 16 reviews

Scoop.it

Paris, Île-De-France, France

Scoop.it est une plateforme de veille et de curation de contenus qui permet aux équipes de sélectionner, organiser et diffuser…

4.7 26 reviews Subscription

useArtemis

Écully, Auvergne-Rhône-Alpes, France

Accelerate your outreach efforts with artemis, the fastest way for sales and communication professionals to accurately find B2B…

4.7 159 reviews

Webmecanik Pipeline

Annecy, Auvergne-Rhône-Alpes, France

Webmecanik is a European software company dedicated to marketing and sales teams. It offers 2 powerful products: Webmecanik…

4.7 12 reviews

Batch

Paris, Île-De-France, France

Batch is a modern customer engagement platform built for CRM teams seeking greater efficiency, agility, and autonomy in…

4.6 8 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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