Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

61 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Multilearning is an edtech company operating worldwide with its head office in montreal. Catering to medical and scientific…

5.0 1 reviews

Fotaflo

Hamilton, Canada

At fotaflo, we’re all about snapping smiles, sharing stories, and saving you from the dreaded “can you take a photo of us?”…

5.0 6 reviews

Kooyal Aggregator

San Diego, Canada

Kooyal makes the world of business more efficient by providing a powerful suite of digital products. We are on a mission to make…

5.0 1 reviews

NodeBB

Toronto, Ontario, Canada

Nodebb forum software is powered by node.js and built on either a redis or mongodb database. It utilizes web sockets for instant…

5.0 1 reviews

Omnivex

Concord, Ontario, Canada

Omnivex software makes managing your digital signage network easy. Easily collect, distribute, and present targeted real-time…

5.0 1 reviews

Openscreen

Toronto, Ontario, Canada

Openscreen helps enterprises and field staff get more out of the assets and resources they rely on every day. With multi-service…

5.0 2 reviews

Upaknee

Toronto, Ontario, Canada

Upaknee is a leading provider of email and communications technology, located in Toronto’s vibrant liberty village. We believe in…

5.0 1 reviews

Fintel Connect

Vancouver, British Columbia, Canada

Fintel connect is the leading partner marketing solution exclusively built for the financial industry. We are on a mission to…

4.9 62 reviews

Kimoby

Québec, Quebec, Canada

Kimoby has revolutionized the auto dealership industry with its dealership engagement system (des). Tailored for north American…

4.8 69 reviews

MailBot

Montreal, Quebec, Canada

Our unified platform fuels retail and hospitality ambitions with the technology and insights needed to simplify operations, scale…

4.8 2 reviews Usage-based

Screenfluence

Toronto, Ontario, Canada

Screenfluence is a proprietary cloud based digital signage content management software. We provide businesses with the ability to…

4.7 39 reviews

Grenadine Event Planner

Westmount, Quebec, Canada

Grenadine event software is a global online SaaS for event managers and planners. Grenadine offers a suite of professional event…

4.6 10 reviews

PostBeyond

Toronto, Ontario, Canada

We believe the future of business is social and tomorrow’s most relevant companies are online today. Social media is about human…

4.6 399 reviews

Compusense Cloud

Guelph, Ontario, Canada

Compusense is the trusted software for sensory and consumer researchers. With over 35 years of experience, our secure, web-based…

4.5 1 reviews

Leadfox

Sherbrooke, Canada

Leadfox™ is an all-in-one marketing software. It has been carefully developed to meet the specific needs of web agencies and…

4.5 15 reviews

VerticalScope

Toronto, Ontario, Canada

Verticalscope is a technology company that has built and operates a cloud-based digital community platform for online enthusiast…

4.5 1 reviews

Wingmate

Toronto, Ontario, Canada

Wingmate turns sales and service into a team sport. We’re a pipeline management platform that bridges the gap between operations…

4.5 2 reviews

Cakemail

Montreal, Quebec, Canada

Cakemail's mission is to spark, cultivate, and measure interactions between businesses and their customers. Our app and API make…

4.4 23 reviews

Dialog Insight

Quebec, Quebec, Canada

Dialog insight is a customer engagement platform that empowers businesses to generate more customer touchpoints and build brand…

4.4 10 reviews

Storepoint

Toronto, Ontario, Canada

Store locator software: add a powerful store locator to your website, in minutes. Integrates with all platforms.

4.4 5 reviews

Unbounce

Vancouver, British Columbia, Canada

Unbounce is the leading landing page platform for building, testing, and optimizing high-converting pages. Trusted by over 15,000…

4.4 346 reviews

Universe

Toronto, Ontario, Canada

At universe, our mission is simple: bring people together in real life through events. Founded in Toronto in 2011, we've built a…

4.4 27 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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