Embold connects social media influencers to brands looking to engage their audience online. We have a filtered network of micro…
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
26 businesses
Forewards makes it easy for small business owners, like you, to improve your online marketing efforts by embracing the power of…
For over 15 years, itracmarketer has been developing innovative online marketing solutions for a diverse range of businesses. The…
Kooyal makes the world of business more efficient by providing a powerful suite of digital products. We are on a mission to make…
Strutta's industry leading technology connects brands with their target consumers through powerful social promotions. Our…
Agencyanalytics is the no-code reporting software for marketing agencies. Save time, boost revenue and impress your clients with…
Get your point across, And receive their input… Straight into your slides! Dialogloop™ is an audience engagement and networking…
#paid is an award-winning creator marketplace that connects vetted creators with the world’s most recognizable brands, like…
Creating and managing brand ambassadors has always been a marketing fantasy. The logistical nightmare of managing that many brand…
The all-in-one platform to scale influencer and affiliate marketing campaigns. It is incredibly time consuming and difficult for…
We believe the future of business is social and tomorrow’s most relevant companies are online today. Social media is about human…
From a marketing automation platform to an evolving customer acquisition and engagement platform for senior living. This…
Lumen5 empowers your global team to create social media content in minutes. We work with enterprise brands, organizations, and…
Yupiq is now referral saasquatch! Referralsaasquatch.com is the customer referral platform for subscription web companies…
Not every brand gets social media right. Yours can. Keyhole helps top brands, agencies, and organizations measure what matters…
Missinglettr is a social media scheduler designed for non-creatives. We turn your blog posts or YouTube videos into ready-made…
Recollective is the leading guided discovery platform with a simple mission: to help global brands and agencies bring the…
Empire avenue is now empirekred, empire avenue is a virtual currency stock market game based on your social media influence. Buy…
Lifecycle marketing solutions for the world’s most valuable brands At 9 tier logic works we specialize in helping the world’s…
Ainfluencer is an end-to-end free diy marketplace connecting businesses with influencers on Instagram and TikTok in minutes
Audiogram creates powerful tools to help audio creatives attract the audience their podcast deserves with social video. We…
Candybit is on a mission to democratize social impact. Our lab is building a suite of software offering tools, data, analytics…
Reaching 100% of Canadian households, direct response media group is Canada’s leading direct mail company, providing digitally…
Founded in 1998, icon1 communications launched as a web design and application company working and developing cloud-based…
Showing 24 of 26 — 2 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.