Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

78 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

AdAmplify

Vancouver, British Columbia, Canada

Accelerate your ecommerce revenue with deep insights you won’t find anywhere else. Drive unmatched revenue outcomes in your…

5.0 1 reviews

Embold Software

Calgary, Alberta, Canada

Embold connects social media influencers to brands looking to engage their audience online. We have a filtered network of micro…

5.0 1 reviews

Forewards

Toronto, Ontario, Canada

Forewards makes it easy for small business owners, like you, to improve your online marketing efforts by embracing the power of…

5.0 1 reviews

Fotaflo

Hamilton, Canada

At fotaflo, we’re all about snapping smiles, sharing stories, and saving you from the dreaded “can you take a photo of us?”…

5.0 6 reviews

itracMarketer

Toronto, Ontario, Canada

For over 15 years, itracmarketer has been developing innovative online marketing solutions for a diverse range of businesses. The…

5.0 1 reviews

Map D

Toronto, Ontario, Canada

Nextech3d.AI (otcqx: nexcf) (cse: ntar) (fse: ep2) is a diversified augmented reality, AI technology company that leverages…

5.0 1 reviews

Strutta

Vancouver, Canada

Strutta's industry leading technology connects brands with their target consumers through powerful social promotions. Our…

5.0 1 reviews

Wriber

Kitchener, Ontario, Canada

Wriber helps busy people write high-performing blogs using artificial intelligence. Check us out at www.wriber.com.

5.0 1 reviews

Chekkit

Winnipeg, Canada

At chekkit, we empower businesses to attract more leads, convert them into sales, and nurture loyal, long-term customers. Our…

4.9 143 reviews

Fintel Connect

Vancouver, British Columbia, Canada

Fintel connect is the leading partner marketing solution exclusively built for the financial industry. We are on a mission to…

4.9 62 reviews

Squeezecmm is an award-winning technology platform that tracks content marketing performance across email, community, social…

4.9 22 reviews Subscription

AgencyAnalytics

Toronto, Ontario, Canada

Agencyanalytics is the no-code reporting software for marketing agencies. Save time, boost revenue and impress your clients with…

4.8 177 reviews

#paid

Toronto, Ontario, Canada

#paid is an award-winning creator marketplace that connects vetted creators with the world’s most recognizable brands, like…

4.8 195 reviews

Goosechase

Toronto, Ontario, Canada

At goosechase, experience is everything. Originally inspired by Scavenger hunts, goosechase is an online platform that enables…

4.7 11 reviews Freemium

iwinBACK

Surrey, British Columbia, Canada

Iwinback helps marketers "win back" the power to understand and communicate with their customers through automation, channel…

4.7 3 reviews

Social HorsePower

Toronto, Ontario, Canada

Creating and managing brand ambassadors has always been a marketing fantasy. The logistical nightmare of managing that many brand…

4.7 51 reviews

StoryTap

Vancouver, Canada

Easy video testimonial tech, shared even to Google reviews No crews. No hassle. Just real customer experiences on video -…

4.7 10 reviews

CheckPoint

Vancouver, Canada

Founded in 2017 in Vancouver, Canada, fobi is a leading AI and data intelligence company that provides businesses with real-time…

4.6 14 reviews

Creator.co

Vancouver, British Columbia, Canada

The all-in-one platform to scale influencer and affiliate marketing campaigns. It is incredibly time consuming and difficult for…

4.6 11 reviews

EventMobi

Toronto, Ontario, Canada

Eventmobi’s event management software solution makes it easy for organizers to plan, promote, monetize, and deliver engaging…

4.6 200 reviews

PostBeyond

Toronto, Ontario, Canada

We believe the future of business is social and tomorrow’s most relevant companies are online today. Social media is about human…

4.6 399 reviews

Whitespark

Edmonton, Alberta, Canada

Ready to dominate local search? Whitespark provides complete local SEO solutions to help businesses and marketing agencies rank…

4.6 19 reviews Subscription

ActiveDEMAND

Calgary, Alberta, Canada

From a marketing automation platform to an evolving customer acquisition and engagement platform for senior living. This…

4.5 64 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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