Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

33 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

AdAmplify

Vancouver, British Columbia, Canada

Accelerate your ecommerce revenue with deep insights you won’t find anywhere else. Drive unmatched revenue outcomes in your…

5.0 1 reviews

Embold Software

Calgary, Alberta, Canada

Embold connects social media influencers to brands looking to engage their audience online. We have a filtered network of micro…

5.0 1 reviews

Chekkit

Winnipeg, Canada

At chekkit, we empower businesses to attract more leads, convert them into sales, and nurture loyal, long-term customers. Our…

4.9 143 reviews

Fintel Connect

Vancouver, British Columbia, Canada

Fintel connect is the leading partner marketing solution exclusively built for the financial industry. We are on a mission to…

4.9 62 reviews

AgencyAnalytics

Toronto, Ontario, Canada

Agencyanalytics is the no-code reporting software for marketing agencies. Save time, boost revenue and impress your clients with…

4.8 177 reviews

DemandHub

Mississauga, Ontario, Canada

Today, every local business is one online search away from either being selected or ignored by customers. One of the first things…

4.8 44 reviews

Creator.co

Vancouver, British Columbia, Canada

The all-in-one platform to scale influencer and affiliate marketing campaigns. It is incredibly time consuming and difficult for…

4.6 11 reviews

brax.io

Vancouver, British Columbia, Canada

Brax enables content distribution at scale by providing a single platform for bulk management, unified reporting and rule-based…

4.5 10 reviews Freemium

Viafoura

Toronto, Ontario, Canada

Viafoura's community operating system (communityos) is the managed infrastructure 1000+ media brands rely on to build direct…

4.5 32 reviews

Dialog Insight

Quebec, Quebec, Canada

Dialog insight is a customer engagement platform that empowers businesses to generate more customer touchpoints and build brand…

4.4 10 reviews

DataTrue

Vancouver, Canada

Datatrue is a leading SaaS tool designed to efficiently quality assure and monitor web analytics and media tagging deployments as…

4.3 3 reviews

Funnelytics

Toronto, Ontario, Canada

Funnelytics is a revolutionary marketing analytics software that allows marketers and business owners to map and track their…

4.3 28 reviews

Keyhole

Toronto, Ontario, Canada

Not every brand gets social media right. Yours can. Keyhole helps top brands, agencies, and organizations measure what matters…

4.3 65 reviews

Moz Local

Vancouver, Canada

Marketing analytics software for SEO, links, and brand • a vibrant online marketing community • resources for learning inbound…

4.3 472 reviews

Stat

Vancouver, British Columbia, Canada

Stat, a product by moz, is the ultimate serp tracking and analytics platform for tackling large-scale SEO with accuracy and ease…

4.3 8 reviews

Recollective

Ottawa, Ontario, Canada

Recollective is the leading guided discovery platform with a simple mission: to help global brands and agencies bring the…

4.2 12 reviews

Schema App

Guelph, Ontario, Canada

Schema app is an end-to-end schema markup solution that helps enterprise SEO teams develop a knowledge graph and drive search…

3.8 2 reviews

Aislelabs Customer Hub

Toronto, Ontario, Canada

At aislelabs, we believe that data in the built environment has untapped potential. That building systems, like wifi, aren’t just…

3.5 1 reviews

Trialfire

Toronto, Ontario, Canada

Cognition acquired trialfire in September 2024. Trialfire is a leading marketing intelligence platform that addresses the…

3.5 1 reviews

StrategyBox

British Columbia, Canada

Strategybox is the world's largest collection of customer journeys! We help marketing leaders working at the world's most…

3.0 1 reviews

TapStream

Vancouver, Canada

Tapstream is a marketing suite for mobile apps. We help some of the top apps on iOS and Android measure, engage, and grow their…

3.0 1 reviews

TrendSpottr

Vaughan, Ontario, Canada

Trendspottr is the leading predictive trend intelligence platform for global brands, agencies and marketers. Trendspottr predicts…

3.0 4 reviews

CandyBit Social

Toronto, Ontario, Canada

Candybit is on a mission to democratize social impact. Our lab is building a suite of software offering tools, data, analytics…

Unrated

ClearEvent

Toronto, Ontario, Canada

At clearevent, we believe great events start with smart planning and the right tools. That’s why we’ve created a powerful…

Unrated
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Showing 24 of 33 — 9 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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