Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

27 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Chekkit

Winnipeg, Canada

At chekkit, we empower businesses to attract more leads, convert them into sales, and nurture loyal, long-term customers. Our…

4.9 143 reviews

Fintel Connect

Vancouver, British Columbia, Canada

Fintel connect is the leading partner marketing solution exclusively built for the financial industry. We are on a mission to…

4.9 62 reviews

AgencyAnalytics

Toronto, Ontario, Canada

Agencyanalytics is the no-code reporting software for marketing agencies. Save time, boost revenue and impress your clients with…

4.8 177 reviews

Braindate

Montreal, Quebec, Canada

What if every human could effortlessly search for and meet with another person to share specific knowledge and experiences?…

4.8 55 reviews

DashThis

Québec, Canada

Dashthis helps digital marketers and agencies everywhere by providing an awesome, easy-to-use and attractive dashboard tool so…

4.8 67 reviews

Kimoby

Québec, Quebec, Canada

Kimoby has revolutionized the auto dealership industry with its dealership engagement system (des). Tailored for north American…

4.8 69 reviews

#paid

Toronto, Ontario, Canada

#paid is an award-winning creator marketplace that connects vetted creators with the world’s most recognizable brands, like…

4.8 195 reviews

PheedLoop

Toronto, Ontario, Canada

Pheedloop is a true end-to-end on-site, virtual and hybrid event management and engagement platform. Pheedloop supports…

4.8 303 reviews

TelemetryTV Digital Signage

Vancouver, British Columbia, Canada

Telemetrytv is a powerful digital signage platform built for the modern organization who needs to engage audiences, generate…

4.8 91 reviews

Knak

Ottawa, Ontario, Canada

Knak is the marketing production platform for enterprise teams. Most marketing teams are building emails and landing pages inside…

4.7 99 reviews

Social HorsePower

Toronto, Ontario, Canada

Creating and managing brand ambassadors has always been a marketing fantasy. The logistical nightmare of managing that many brand…

4.7 51 reviews

EventMobi

Toronto, Ontario, Canada

Eventmobi’s event management software solution makes it easy for organizers to plan, promote, monetize, and deliver engaging…

4.6 200 reviews

PostBeyond

Toronto, Ontario, Canada

We believe the future of business is social and tomorrow’s most relevant companies are online today. Social media is about human…

4.6 399 reviews

ActiveDEMAND

Calgary, Alberta, Canada

From a marketing automation platform to an evolving customer acquisition and engagement platform for senior living. This…

4.5 64 reviews

Influitive

Toronto, Ontario, Canada

The world’s most engaging customer communities are powered by influitive. Our easy-to-use platform combines industry-leading…

4.5 368 reviews

Lumen5

Vancouver, British Columbia, Canada

Lumen5 empowers your global team to create social media content in minutes. We work with enterprise brands, organizations, and…

4.5 63 reviews

PathFactory

Toronto, Ontario, Canada

Providing the right content to the right individuals at the right time has become essential to enabling B2B teams to hit revenue…

4.4 149 reviews

Unbounce

Vancouver, British Columbia, Canada

Unbounce is the leading landing page platform for building, testing, and optimizing high-converting pages. Trusted by over 15,000…

4.4 346 reviews

Campayn

Toronto, Ontario, Canada

Start email marketing today! Campayn allows you to create, share and track newsletters and marketing emails. The 'free for life'…

4.3 144 reviews

ContactMonkey

Toronto, Ontario, Canada

Contactmonkey is an internal email software that integrates with outlook, gmail, Microsoft teams, HRIS, and sms, allowing…

4.3 50 reviews

Intuit Mailchimp

Victoria, Canada

Returning soon! The rentsmart online certificate course is coming back, ready to empower tenants with essential life skills…

4.3 12210 reviews

Keyhole

Toronto, Ontario, Canada

Not every brand gets social media right. Yours can. Keyhole helps top brands, agencies, and organizations measure what matters…

4.3 65 reviews
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Showing 24 of 27 — 3 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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