Digitalmaas is a local marketing platform that allows your business to easily manage its locations at scale. Use features like…
5.0
20 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Stop guessing. Start growing. Fragmented data leads to fragmented customer experiences. Lexer is the customer data platform that…
4.9
21 reviews
In 2016, our founders started smartrmail as a side project as they were growing their online art marketplace, bluethumb. At the…
4.8
18 reviews
Per user
Shorthand is the publishing platform that combines human craft with design intelligence to help brands, builders, and newsrooms…
4.7
61 reviews
Curator.io is a free, brandable social media aggregator with offices in California and Sydney. Curator pulls together your media…
4.6
10 reviews
Social status is a social media analytics platform used by thousands of marketers, businesses and agencies all around the world…
4.6
43 reviews
Analytics and automation platform to help you automate tasks and data analysis. Monitor your sites and marketing data across all…
4.5
20 reviews
Usage-based
Ortto (formerly autopilot), is the world’s first complete marketing automation and analytics solution. We’re on a mission to…
4.5
425 reviews
Swift digital is Australia's leading marketing automation platform. Catering to the unique needs of governmental bodies at all…
4.5
13 reviews
Acquired in 2022, vision6 is now a constant contact company. Vision6 by constant contact is an iso27001:2022 certified email &…
4.5
13 reviews
If you’re not getting the results from your social marketing program, that you should be, then it is time to consider a marketing…
4.4
13 reviews
Local measure is now zendesk for contact center! Follow us at @zendesk for the latest on AI-powered voice, boosted agent…
4.3
10 reviews
Tribe delivers creator marketing solutions by connecting brands with creators who are ready to become their community. Powered by…
4.3
35 reviews
We believe happy customers make the best marketers. That’s why we built okendo - the customer marketing platform that creates…
4.2
10 reviews
Subscription
Manageflitter is a web-based application that assists users in working smarter and faster with Twitter. With rock solid…
4.1
19 reviews
Twitonomy.com is a Twitter analytics app helping you get the most out of Twitter: get in-depth stats on any Twitter users…
4.0
12 reviews
For over 40 years, isentia has been asia-pacific's most trusted name in media intelligence. Today, we deliver monitoring across…
3.9
10 reviews
Smaudience provides unparalleled competitive intelligence for social media as well as the information you need to make all your…
3.8
10 reviews
Webinarninja is popularly rated as the best webinar software for coaches, trainers, consultants, and businesses. It helps you use…
2.9
37 reviews
Freemium
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.