Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

66 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Bento

Sydney, New South Wales, Australia

Bento helps ecommerce and SaaS brands drive more sales with super-targeted, highly relevant email, sms and conversational…

5.0 2 reviews

DigitalMaas

Haymarket, New South Wales, Australia

Digitalmaas is a local marketing platform that allows your business to easily manage its locations at scale. Use features like…

5.0 20 reviews

Direct SMS

Sydney Streets, New South Wales, Australia

Directsms is a business sms messaging and mobile marketing solutions provider for australian businesses. If you have a need for…

5.0 1 reviews

EventDraw

Sydney Streets, New South Wales, Australia

Welcome to eventdraw - your ultimate event diagramming software solution! At eventdraw, we revolutionize event planning with our…

5.0 3 reviews

Eventify

Sydney, New South Wales, Australia

Welcome to the official LinkedIn page of eventify - a fully customisable, multi-featured and user-friendly digital event app…

5.0 1 reviews

FreshReview

New South Wales, Australia

Fresh factory lp is a food production company based out of lot 20 lower boro rd, boro, 新南威尔士州, Australia.

5.0 2 reviews

Keyword Discovery

Beaumaris, Victoria, Australia

Keyword research tool

5.0 2 reviews

Mandoe Media

Sydney, New South Wales, Australia

Mandoe specialises in the development and implementation of customised digital advertising and marketing solutions. Focusing on a…

5.0 1 reviews

Mediumcast

Moorabbin, Victoria, Australia

In an era where agility and scalability are critical, modernizing mainframe systems to distributed computing architectures is a…

5.0 3 reviews

meetmagic

Sydney, New South Wales, Australia

A platform to network with your peers, collaborate with vendors and do good.. All in one spot..

5.0 1 reviews

Mortar AI

Adelaide, South Australia, Australia

Mortar is the AI operating system designed for marketers who expect more - more performance, clarity, and control. Born from…

5.0 1 reviews

myPresences

Brisbane, Queensland, Australia

Mypresences is the best way to optimise and manage your business’s online presence and allows you to create, maintain and monitor…

5.0 1 reviews

PrintJob Web2Print

Noosaville, Queensland, Australia

Printjob has been providing top-quality web to print services since 1999. With our expertise and commitment to excellence, we…

5.0 1 reviews

Promo.ai

Sydney, New South Wales, Australia

Promo.AI generates stunning weekly or monthly newsletters at the click of a button. We automagically import your Shopify…

5.0 1 reviews

SMSGlobal

Melbourne, Victoria, Australia

Smsglobal is an award-winning international provider of mobile messaging technology that delivers innovative, easy-to-use and…

5.0 2 reviews

Teamgo

Adelaide, South Australia, Australia

Dramatically improve the arrival and sign-in process for employees, contractors and visitors with teamgo, a digital solution to…

5.0 1 reviews Freemium

VuePilot

Sydney, New South Wales, Australia

Vuepilot is a powerful digital signage and screen management solution designed for businesses. It enables seamless content…

5.0 1 reviews

WildJar

Sydney, New South Wales, Australia

AI call tracking and intelligence platform automatically helps you understand where your leads are coming from, who is calling…

5.0 4 reviews

Digivizer

Sydney, New South Wales, Australia

What is the digivizer advantage? It’s the unique blend of data, insights and action at speed. Instantly empower your…

4.9 6 reviews

Lexer

Melbourne, Victoria, Australia

Stop guessing. Start growing. Fragmented data leads to fragmented customer experiences. Lexer is the customer data platform that…

4.9 21 reviews

Jet Online Call Tracker

Crows Nest, New South Wales, Australia

Jet interactive is an australian business communications platform that helps organisations manage inbound and outbound calls…

4.8 5 reviews Subscription

PureLocal

Gold Coast, Queensland, Australia

The purelocal business directory of Australia advertise local companies showcasing customer reviews , business details and…

4.8 3 reviews

SmartrMail

Hawthorn, Victoria, Australia

In 2016, our founders started smartrmail as a side project as they were growing their online art marketplace, bluethumb. At the…

4.8 18 reviews Per user
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Showing 24 of 66 — 42 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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