Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

85 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Folderly

Dover, Delaware, United States

Folderly is an all-in-one email deliverability platform to supercharge your email performance. Deep email deliverability fixes…

5.0 62 reviews Freemium

Frizbit

Barcelona, Catalonia, Spain

Frizbit is a marketing tool that helps digital marketeers increase web traffic and revenue by combining web push notification (or…

5.0 14 reviews

LeadByte

Chester, England, United Kingdom

Lead distribution software to help lead sellers & buyers scale and automate lead generation activity.

5.0 9 reviews Subscription

Lifesight

Singapore, Singapore

Lifesight is the leader in unified marketing measurement and the single source of truth for marketing impact. We help brands…

5.0 Quote-based

Localyser

Montreal, Quebec

Localyser began as an industry-leading reputation management platform, allowing our clients to easily respond to and manage…

5.0 3 reviews

momencio

Chesterbrook, Pennsylvania, United States

Momencio revolutionizes the way professionals manage and execute events. It’s a powerful tool designed to empower you with…

5.0 2 reviews

My Web Audit

Phoenix, Arizona, United States

We help web professionals, digital marketers, and web agencies get more leads and close more deals using beautiful, actionable…

5.0 1 reviews Subscription

UnsubCentral

Round Rock, Texas, United States

Unsubcentral is the industry leading suppression list management solution. The unsubcentral web-based software-as-a-service…

5.0 9 reviews

WhatConverts

Charlotte, North Carolina, United States

Whatconverts is an all-in-one lead tracking software for marketing agencies and their clients. Whatconverts automatically shows…

4.9 99 reviews Subscription

Bouncer

Wroclaw, Lower Silesia, Poland

Bouncer is a company that provides powerful and affordable email list verification and email validation. Simple app and…

4.8 153 reviews

Glassbox

London, England, United Kingdom

Glassbox is a leading AI-driven platform that captures, analyzes and optimizes user interactions across all digital channels…

4.8 365 reviews

LimeCall

Walnut, California, United States

Limecall efficiently turns potential customers into qualified sales calls. Your website visitors are hesitating, leaving every…

4.8 6 reviews Subscription

Nightwatch

Ljubljana, Slovenia

A team of pioneers set out on the mission to provide the market with an SEO tracking tool that has the ability to grasp…

4.8 37 reviews Per user

Revotas

Boston, Massachusetts, United States

Revotas is an insights-led customer experience platform trusted by over 1,000 global consumer brands such as miele, beşiktaş…

4.8 11 reviews

SlickText

Jamestown, New York, United States

Slicktext is the #1 rated sms marketing service. Since 2012, slicktext has helped brands create valuable relationships with their…

4.8 500 reviews Subscription

SmartrMail

Hawthorn, Victoria, Australia

In 2016, our founders started smartrmail as a side project as they were growing their online art marketplace, bluethumb. At the…

4.8 18 reviews Per user

UXtweak

Bratislava, Bratislavský Kraj, Slovakia

Uxtweak is the user research platform helping teams effortlessly recruit and manage participants, conduct studies, analyze data…

4.8 27 reviews Quote-based

Viral Pitch

Mumbai, Maharashtra, India

We are a “self serve” influencer advertising platform helping brands to experience the power of authentic content & influencer…

4.8 3 reviews

HeyOrca

St. John's

Heyorca is the social media management tool that’s perfect for teams and agencies. Create, collaborate, and build communities all…

4.7 236 reviews Freemium

Insites

Derby, England, United Kingdom

Preparing for a sales conversation can take forever. Insites automates your research and provides a comprehensive digital…

4.7 44 reviews

Kasplo

Bengaluru, Karnataka

Kasplo is a cloud-based email delivery and management service designed to help businesses send transactional and marketing emails…

4.7 23 reviews

monday marketer

Tel Aviv, Israel

Outpace everyone with the best AI work platform. Monday.com brings people, workflows, and AI agents together on one platform, so…

4.7 204 reviews Per user
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Showing 24 of 85 — 61 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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