Localyser began as an industry-leading reputation management platform, allowing our clients to easily respond to and manage…
5.0
3 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Plan and approve your social media content with ease and comfort! 🙌🏻 Now with Instagram stories auto-publishing and Google…
4.8
109 reviews
Sociality.io is an all-in-one social media management and intelligence platform trusted by global brands, businesses, digital…
4.8
21 reviews
Subscription
Youscan is a next-generation, AI-powered social listening platform. It's extremely powerful, easy to use, and affordable. Youscan…
4.8
49 reviews
Subscription
Gain combines effortless social media management with smooth client collaboration to get your agency on the fast track. Manage…
4.7
9 reviews
Freemium
Heyorca is the social media management tool that’s perfect for teams and agencies. Create, collaborate, and build communities all…
4.7
236 reviews
Freemium
Founded in 2017 by sharefile creator jesse lipson, levitate was built with a passion for helping small and medium-sized…
4.7
16 reviews
Quote-based
Lucidya is an AI-native platform for customer experience (cx) intelligence that manages entire customer lifecycles autonomously…
4.7
93 reviews
Per user
Boost engagement and save hours of time each week with the most intuitive social media management tool for small businesses…
4.6
34 reviews
Subscription
Storychief centralises the process of editorial teams and social media managers so they can collaborate better, distribute their…
4.6
30 reviews
Wisestamp is an award-winning, enterprise-grade email signature management platform designed to scale with the needs of…
4.6
211 reviews
Per user
Cyance, an expandi brand, is the leading provider of global, B2B intent data, delivering the most extensive reach for European…
4.5
20 reviews
Next generation social media content intelligence and data analytics for media, brands, and agencies. Supporting TikTok…
4.5
30 reviews
Capture and syndicate your customer’s passion We are the only social suite with customer video recording capability. That means…
4.5
10 reviews
Vidiq combines heart-led creator coaching with leading technology to unlock your true potential on YouTube. We provide an…
4.5
27 reviews
Freemium
Zoomsphere is the ultimate social media management tool for effective teamwork. Plan, schedule, analyze, and collaborate on your…
4.5
11 reviews
Subscription
Recurpost is a powerful social media management tool that simplifies scheduling, automates posting, and maximizes engagement…
4.3
20 reviews
Traackr is the creator marketing intelligence platform for the world’s leading brands. Built for global enterprise complexity…
4.3
122 reviews
Quote-based
Qoruz is an enterprise-grade creator collaboration platform. Qoruz makes it easy for brands to collaborate with the right…
4.2
10 reviews
Vaizle's AI meta ads agent helps marketers analyze Facebook & Instagram ads effortlessly - no dashboards, no spreadsheets, no…
4.2
34 reviews
Subscription
The only social media tool you'll ever need. Manage, analyze, engage, publish, and research - all in one place. No juggling, no…
4.1
20 reviews
Freemium
Metricool helps you manage social media with clarity, not chaos. Bring your content, accounts, messages, and data into one place…
3.9
18 reviews
Freemium
Sprinklr is the definitive, AI-native platform for unified customer experience management (unified-cxm), empowering brands to…
3.9
60 reviews
Ticketleap is transforming events with our free, easy-to-use ticketing solution built for events of all types and sizes…
3.9
15 reviews
Subscription
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Showing 24 of 29 — 5 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.