Frizbit is a marketing tool that helps digital marketeers increase web traffic and revenue by combining web push notification (or…
5.0
14 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Localyser began as an industry-leading reputation management platform, allowing our clients to easily respond to and manage…
5.0
3 reviews
We’re building the operating system for the trades, a critical industry that’s been underserved by technology for far too long…
5.0
2 reviews
Salesfully™ is a leading direct marketing discovery platform that helps you get more work done. Salesfully arms your organization…
5.0
1 reviews
Eventeny is a robust event management solution founded on the belief that managing large-scale events with hundreds of artists…
4.8
4 reviews
Samaaro is an AI-powered event marketing platform that helps marketing teams turn events into a measurable growth channel by…
4.8
6 reviews
Youscan is a next-generation, AI-powered social listening platform. It's extremely powerful, easy to use, and affordable. Youscan…
4.8
49 reviews
Subscription
Outpace everyone with the best AI work platform. Monday.com brings people, workflows, and AI agents together on one platform, so…
4.7
204 reviews
Per user
Newoldstamp is an email signatures marketing platform that turns every employees' email into a powerful marketing tool. We help…
4.7
406 reviews
Ongage was founded in 2011 by a team of entrepreneurial professionals passionate about email marketing. Today, it fuels the…
4.7
65 reviews
Optisigns is the leading digital signage company in north America, with over 30,500 customers in 121 countries using their…
4.7
1005 reviews
Gcr is a digital transformation enabler and provides value to an enterprise by Bringing together technology providers (isvs &…
4.7
17 reviews
Freemium
Most websites say the same exact thing to everyone. It doesn't matter if you're a loyal customer or you just showed up from…
4.7
3 reviews
Marketmuse uses AI to accelerate content planning, creation and optimization. The marketmuse platform identifies content quality…
4.6
198 reviews
Smaply: journey mapping with increased flexibility, customizability, and journey management functionality. Smaply is the tool to…
4.6
12 reviews
Per user
Storychief centralises the process of editorial teams and social media managers so they can collaborate better, distribute their…
4.6
30 reviews
Marketing automation shouldn't be complicated. We believe it should be a powerful, intuitive partner that helps you build real…
4.5
1 reviews
Quote-based
Kitcast is digital signage software built for speed and control. We help businesses publish content to any screen in minutes…
4.5
1 reviews
Freemium
We don’t just write code, we change the narrative. Publishdrive delivers innovative solutions to the publishing industry that…
4.5
1 reviews
Subscription
Technology counter is an online software recommendation platform. We help businesses, professional and organisations find the…
4.5
1 reviews
At guidebook, we believe that great events and experiences are built on seamless communication and engagement. Our easy-to-use…
4.4
133 reviews
Subscription
Iterable is the AI customer engagement platform built for enterprise scale, loved by teams, and trusted by global brands like…
4.4
319 reviews
Leadmine is powerful lead generation software for any type of business. You can search for business leads from over 200 million…
4.2
40 reviews
Modern email delivery for developer and product teams in growing digital companies. Mailtrap is a bootstrapped team that's been…
4.2
10 reviews
Usage-based
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.